BROMPTON HOUSE – HOME OF BAKING

Paloma Rincón reached me out proposing to produce all the post-production tasks, with the idea to create a stop motion video, that combines videos, photos and animated illustrations.

So, Paloma and I had a brainstorming session to decide what kind of illustration and transition could enforce footages that Paloma had planned to show Brompthom House quality and products.

Once the structure defined, we planned how to make the scenes’ production according to the type of result that Paloma had thought.
When the production was complete; I’ve started working on the video edit to give shape at the video.
Then I’ve started implementing transitions to simulate camera movements and animate some scene using photos.

The last part of the project was to add illustrations and animate them.

To conclude, the project is an excellent combination of different techniques to create a lovely piece starting from footages; with the addition of 2d animation, 3D elements and compositing, the project earned an extra point.

Si te ha gustado el proyecto y el proceso, te recomiendo de apuntarte a mi curso Animación 2D y 3D con After Effects y Cinema 4D de Domestika, donde aprenderás a crear desde el principio hasta el final una pieza de animación usando After y Cinema 4D. Verás mi proceso creativo desde el principio hasta el final.

CREDITS:

• Client: Brompton House Cakes
  Direction, Creative and Art Direction: Paloma Rincón
  Animations, Illustrations and Postproduction: Framelight Studio
(Andrea Gendusa)
Set Design and Props: Mario Ville Kattaca
Food Styling: Laura Bustarviejo Martin
Sound Design : Aimar Molero
Produced By The Mushroom Company
Light and Camera Assistant: Carlos Givaja.