Ben Mottershead

I am the founder of the audience-first Design Agency, Studio BND. We create stand-out experiences for brands who put their audiences first and want to connect with them in new and captivating ways.

At Studio BND, we are always audience-first in our approach. From our background in the events industry, we see audiences as more than just metrics and as real people with ambitions and desires. We want to help our clients foster genuine connections. We create identity systems, digital campaigns and marketing comms that place our client’s audience at the forefront of their conversation. Enabling new and existing customers alike to feel seen and heard consequently increases their lifetime value as customers.

Alongside the day to day of BND I also lecture at the University of Hertfordshire on the BA Graphic Design & Illustration Course, Act as an industry consultant for Created Academy (Fancy) and speak at events/on podcasts and to anyone who will listen, often around the themes of overcoming failure, mental health awareness and accessibility within the creative industries.

As someone who lives day-to-day with ADHD it took me most of my early years to come to terms with who I am, and what I wanted to do with my life. In the process of this I was made redundant from my first three roles within the industry, and quit my last full-time role due to a mental health crisis and burnout. As a result of this, my outlook has always been one of trying to help others succeed in life based on what they deem to be a success (not what others tell them) or to help them to better navigate and prepare for anything which might come their way.