Camilla Mendini

Camilla Mendini, known on social media as @carotilla_ , is an Italian content creator focused on sustainability and a sustainable entrepreneur. She has lived in the United States since 2015, first in New York and since 2020 in Florida.

Camilla started making informative videos on social media about slow fashion, circular economy and zero waste in 2016, at first as a conscious consumer and then as a entrepreneur involved in sustainability, becoming the first Italian Green Influencer to discuss these topics on Instagram, TikTok and Youtube with passion and consistency.

In 2018 she launched her clothing brand Amorilla, based on principles of sustainability and ethics, offering, instead of the classic collections, two Love Stories per year, with particular attention to sustainable fabrics' sourcing, natural dyes and ethical labor. Amorilla's philosophy is to rediscover the textile traditions that have given life to fashion and resume them to create capsule collections for women, while being ethical and sustainable.

In 2019 and 2020 she received the title of Top Green Influencer, the first year from Green Style, the second from the Alkemy-Il Sole 24 Ore Observatory. She was included by Vogue in the Italian list of environmental activists to follow on Instagram, together with Greta Thunberg.

In 2020 Camilla wrote the book “(Im)Perfect Sustainable. Daily gestures for sustainability within everyone's reach" published by Fabbri Editori. Camilla believes that becoming perfectly sustainable, although ideal in theory, is not what we should aim for: an army of imperfect sustainable people is stronger than a small group of people who are sustainable in every way. This book is about how to consume causing the minimum impact of the planet and it focuses on 5 different topics: sustainable fashion, sustainable beauty, sustainable food, sustainable home and kids and sustainability.

In 2021 she created COR, a sustainable beauty brand of shampoo, face and body bars which formulas are completely biodegradable and vegan. COR is a plastic-free band and zero waste brand. Camilla's goal is to give the opportunity to the general public to access the evolution of the cosmetic product, effective and high quality, in a conscious way. Respecting the skin’s PH and respecting the planet.

In 2023 Camilla and several other Italian professionals working in the fashion industry created "Movimento Moda Responsabile" (Responsible Fashion Movement) a network of brands, companies, manufacturers, associations, and professionals promoting an alternative towards a more socially and ecologically responsible fashion. In MMR we believe in a more ethical, critical, and sustainable fashion, that can bring new value to our territory, we create awareness and we promote a necessary change in the fashion system and production.