Creativity and Artificial Intelligence: Strategies for Creative Projects

Nicolás Madoery is a researcher and strategist specializing in artificial intelligence, digital culture, and technological transformation. With a background that combines the music industry, digital media, and public policy in Latin America, his work explores how emerging technologies are reshaping communities, creative processes, and cultural ecosystems.

He is the founder and director of FUTURX, a research and strategy firm focused on the intersection of culture, the internet, artificial intelligence, and emerging technologies. There, he develops research, training programs, and consulting services for organizations and institutions undergoing technological transformation, always maintaining a critical perspective on the relationship between technology, society, and culture.

She has collaborated with UNESCO, the British Council, and various ministries of culture in Latin America, in addition to designing digital and audience development strategies for more than 200 cultural projects, working with artists such as Gustavo Santaolalla, Juana Molina, and La Mona Jiménez, among others.

In addition to co-creating training programs on applied artificial intelligence with Gaba Najmanovich, she hosts the podcast Data a la Deriva (Data Adrift), where she analyzes the impact of emerging technologies on culture, creativity, and the future of work. Her approach combines research, strategy, and outreach to help understand the challenges and opportunities of the new digital environment.