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    The Super Bowl, much more than just soccer: music, spectacle and global pop culture.
    Latest blog post

    The Super Bowl, much more than just soccer: music, spectacle and global pop culture.

    From the match to the halftime show, this is how the night was lived in which sport was mixed with music, cultural icons and mass entertainment. The Super Bowl proved once again last night that it is no longer just the most important sporting event of the year in the United States, but one of the great global cultural rituals of the 21st century. For a few hours, American soccer took a back seat to become the perfect setting where music, fashion, advertising, visual spectacle and social conversation converge on a global scale. For millions of people, even for those who do not follow the NFL, the Super Bowl is a collective experience: it is commented on in networks, watched in groups, analyzed the next day. It is a phenomenon that transcends sports and becomes a creative platform where everything communicates. The game as a stage, the show as a global language. The game is the narrative axis, but the Super Bowl is built as a great audiovisual story. The production, the pauses, the timing and the staging are designed to hold the attention of a wide range of audiences. Each shot, each transition and each key moment are designed to be shared, commented and reinterpreted. But if there is one moment that concentrates global attention, it is the halftime show, a spectacle that is no longer measured only by the music, but by its visual, symbolic and cultural impact. In just 12 minutes, years of artistic career, aesthetic references, implicit messages and a production worthy of a world tour are condensed.

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Serhiy G

Serhiy G

@go2go

Kyiv, Ukraine

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Serhiy G

Graphic and motion designer from Kiev, Ukraine

Courses

  • Digital Streetwear Design in CLO 3D and Cinema 4D. 3D, Animation, and Fashion course by Stephy Fung

    Digital Streetwear Design in CLO 3D and Cinema 4D

    A course by Stephy Fung

    3D, Animation, and Fashion

  • Abstract Portrait Animation with Cinema 4D. 3D, and Animation course by Jonas Pfeiffer

    Abstract Portrait Animation with Cinema 4D

    A course by Jonas Pfeiffer

    3D, and Animation

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Projects

  • My project for course: Digital Streetwear Design in CLO 3D and Cinema 4D. 3D Animation, 3D Modeling, Animation, Character Animation, and Fashion Design project by Serhiy G - 11.21.2024
  • My project in Hand-Drawn Digital Animation: Bring Illustrations to Life course. Traditional illustration, Motion Graphics, Animation, 2D Animation, and Digital Illustration project by Serhiy G - 11.26.2021

Professional listing

  • Serhiy G – @go2go
    • 3D
    • Animation
    • Motion Graphics
    • 2D Animation
    • 3D Animation
    • Character Animation
    • 3D Modeling
    • Multimedia
    • Rigging
    • VFX
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    • 3D Design
    • 3D Character Design
    • Video Games
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Joined March 2020
13
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  • Amin Farah
  • Jonas Pfeiffer
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  • Bérénice Golmann
  • Farid Ghanbari (RenderBurger)
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  • My project for course: Digital Streetwear Design in CLO 3D and Cinema 4D. 3D Animation, 3D Modeling, Animation, Character Animation, and Fashion Design project by Serhiy G - 11.21.2024

    My project for course: Digital Streetwear Design in CLO 3D and Cinema 4D

    go2go

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  • My project in Hand-Drawn Digital Animation: Bring Illustrations to Life course. Traditional illustration, Motion Graphics, Animation, 2D Animation, and Digital Illustration project by Serhiy G - 11.26.2021

    My project in Hand-Drawn Digital Animation: Bring Illustrations to Life course

    go2go

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