Jayshree Viswanathan

Hi and thanks for stopping by! I'm a freelance Associate Creative Director, specialising in creative ideas and copywriting. I've honed my writing craft working at various creative agencies in London, including Google Zoo, Ogilvy, FCB Inferno, The Writer and Meta Creative X.

I initially pursued my interest in language and writing by studying English Literature at university. After graduation I dabbled in arts management, events and short film production, before discovering I could bring all my interests together as a creative copywriter in the advertising industry. This led me to the School Of Communication Arts 2.0 - the world's most awarded advertising school - where I built my first portfolio and set off on my career as a professional words person.

My first role at Ogilvy came about after my art director and I sold in an idea for Ford Fiesta within our first month as interns. The campaign ran for two years, during which time Ford Fiesta became the UK's best-selling car of all time. Since then I've written copy for brands as varied as BMW, Barnardo's, Nivea, HSBC, Battersea, and Meta. My portfolio includes work for tech, finance, education and not-for-profit clients - as well as plenty in between.

Now as an experienced copywriter and language consultant, I pay it forward by lending my time and skills to non-profit or community-based projects. These include Dr Giraffe, in collaboration with Studio Rejane Dal Bello - the first book series written to help children and parents cope with illness, and the What Is This Behaviour 101, in collaboration with the What Is This Behaviour podcast - an evolving resource designed to celebrate and increase visibility of the global South Asian creative community.

I'm also a D&AD New Blood Judge, a mentor for youth organisations Create Jobs and Livity, and the 2022 President for SheSays London - a volunteer-led community for women and non-binary people in the creative industries.