George Kroustallis

George Kroustallis is a London-based photographer and director, and founder of Minorstep. His practice is centred on product, still life, beauty and automotive image-making, with portraiture, film, CGI and mixed media forming part of the same visual language. Across still and moving work, he builds precise visual worlds through sculptural light, material sensitivity, bold perspective and close control of colour, texture and form. George works across commissioned campaigns, editorial projects and self-initiated research. He leads projects from concept and image direction through production and post-production, bringing in specialist collaborators where the work demands it. The result balances experimentation and physical tactility with clarity for brands. Selected clients and collaborators include Lancôme, Monster Energy, Lucid Motors, Hypebeast, Google, Adobe, Reebok, Polestar and Burberry. Based in London, working internationally.