SUPRA - Mezcal

by VANESA GARCÍA ESTUDIO @vanesagarcia

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(Automatically translated from Spanish) Show original

Introduction

Strategic packaging design for this niche mezcal, made with wild agave that grows slowly at high altitudes and inspired by the gods. Sublime, rare, and contemporary.

Materials

We use recycled glass because it's environmentally friendly and preserves the flavor intact. It's produced using traditional methods, crafted with responsible production practices, caring for the land and the people. The final product communicates symbolism, emotion, and culture, celebrating values and traditions. An ode to hard work and its rewards.

CONCEPT

Made with 100% Montana agave, it grows wild at altitudes of up to 3,000 meters in the Cerro del Morro area of Nuevo León, Mexico. These plants take between 10 and 20 years to mature and grow surrounded by pine trees in hard-to-reach areas, making this small edition a rare product of great value to connoisseurs and collectors. It has smoky nuances and wild notes.

The design is inspired by this context and by the goddess Mayáhuel, a symbol of fertility and abundance and protector of the agave plant. "Supra" means "above" in Latin, evoking the spiritual elevation that mezcal offers, an experience connected to the gods.

The label evokes the shape of Cerro el Morro, and the cap alludes to one of Mayáhuel's breasts. As an innovation, the natural sealing wax is mixed with local soil. And that three-dimensional staircase reflects the effort required to harvest and transport the plants through the forest, while inviting the consumer to explore the product, participating in a journey from the earthly to the divine.