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Design a brand’s visual identity and build a professional brand book using key art direction techniques
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Learn to use the power of archetypes to define a brand’s personality and create a compelling identity that resonates with the target audience
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Building and Launching a brand
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Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience.
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Contemporary Brand Identity: Using Verbal and Visual Branding
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Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences
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Presentation of Branding Projects
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Learn how to build a narrative to show your work in an optimal and effective manner
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