Sun Yi

Hi, my name is Sun Yi and I'm an Entrepreneur, Storyteller, Personal Branding Strategist, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, an award-winning digital branding and marketing agency based in New York City and a global community of entrepreneurs and creators dedicated to practicing and mastering the art of storytelling together. I’m also a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

For over 20 years, I've helped brands tell their stories and grow their revenue from virtually zero to more than a billion dollars. Our clients include Fortune 500 companies brands like The American Red Cross, Spotify, and S'well Bottle, as well as renowned worldwide bestselling authors, public speakers, and entrepreneurs just to name a few like Jay Shetty, Gabby Bernstein, Mel Robbins, and Marc Randolph.

Hosts the Authentic As Fck Podcast*, featuring candid conversations with entrepreneurs and creators, including Ryan Serhant, Neil Patel, Tamsen Fadal, Brendan Kane, Eric Siu, James Altucher, Baron Baptiste, Joanne Molinaro, Steven Pressfield, and many others. I'm commitment to excellence extends to my role as a juror for AIVA, where i oversees the Communicator, Davey, and w3 Awards, as well as a member of IADAS, presenting prestigious honors like the Webby, Lovie, and Anthem Awards.

In 2024 Recognized as Instagram x ManyChat’s Most Community-Focused Creator, an award celebrating visionary leaders making meaningful connections online.

Most creatives are their clients’ best-kept secret. They avoid the spotlight hoping their work will speak for itself, but I can tell you from experience, that's not gonna happen.

The biggest difference between a starving artist and a successful creative is knowing how to communicate their value through storytelling. And some of the most talented creatives happen to be some of the worst storytellers. My mission is to help change that.

Follow me and let me show you the way! It's time to stop being the best-kept secret and start telling the best version of your story.

Learn more about me: tap on my link in bio.