Braincast

por Johnny Brito @johnnybrito

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Braincast was released in 2006 as B9's first podcast. Almost 500 episodes later, the podcast has become one of the most listened shows of the new era of digital audio, with a captive audience of thousands of listeners in Brazil and around the world.
I've been designing covers for the show since late 2015 - more than 270 covers by now. Even before that, I was already a regular listener and enthusiast of B9's content.
In early 2020 I started talking to Carlos Merigo, creator and one of the main hosts of the podcast, about the need to work on its visual identity. Between everything that happened in the past few years, pandemic, etc, this project was being postponed, but in 2022 it finally came out of the box! It was the ideal moment to celebrate the achievements of recent years and consolidate its commitment to unite responsible information and fun.

The main inspiration for the logo came from what braincasters and listeners consider the show's most striking feature: the junction between entertainment and information. This cute weird B, which unites curves and straight lines in a very particular way, reflects this duality, the flexibility that Braincast has to deal with so many different subjects. A little bit of metaverse, a little bit of airfryer recipes.
The same B provides the main graphic element for the brand's visuals, composing a flexible modular system that gains rhythm and movement, both in analog pieces and in digital environments. The color palette is sharp and relies on the strength of the red color.

I've been thinking of Braincast for a while as an audio magazine that addresses various subjects in a very particular way, making topics that could be quite boring, lighter and more fun. For me, this needed to be reflected in the show's visual identity and should even inspire the cover design. I didn't want it to be something stuck (the cover artist in me appreciates it), but I figured it was possible to treat podcast covers with the same logic that we think about magazine covers. This was something very challenging in this project: thinking of logo, avatar and covers in an integrated way.