Olivia Dean: Music That Hugs You Back

I rebranded and created a complete visual identity for Olivia Dean, crafting a soft, emotive brand world that reflects the warmth and intimacy of her music. The outcome includes a bespoke wordmark, slogan, colour system, typography, and a set of floral illustration assets. Together, these elements form a cohesive visual language that supports her stage presence, merchandise, and promotional content across platforms.

I used botanical drawings from FreePik (https://www.freepik.com/free-vector/hand-drawn-floral-frame-collection_11827488.htm#fromView=search&page=1&position=49&uuid=0a39cf35-9af7-4448-a2e3-1f0a04d88eaf&query=Floral+Frame+Svg) and I created my own colour palette and used images from Pinterest and Google, as well as using Adobe InDesign, Illustrator and Photoshop

This course helped me through the steps of creating this