D'Artic - handmade wearable art

For my final project in the "Content Strategy for Instagram" course on Domestika, I focused on developing a content plan for my brand, D'Artic – a creative business that offers hand-drawn digital illustrations printed on t-shirts, hoodies, and other products. The goal was to learn how to promote my brand more effectively on social media, particularly Instagram.

Throughout the course, I created a brand story and a visual identity that reflect D'Artic's values: creativity, uniqueness, and support for handmade work in Romania. I defined my target audience as people aged 20–30 who buy for themselves and people over 30 who buy gifts for others. Based on this, I designed a content calendar that mixes product posts, behind-the-scenes content, customer stories, and educational posts about the creative process.

I also developed a tone of voice that is friendly, authentic, and slightly playful – a tone that matches the personality of my illustrations and connects with my audience on a personal level. I chose brand colors and fonts that support a modern yet artistic look.

I created mock-ups of Instagram posts, Stories, and Reels, each with specific goals like increasing engagement, driving traffic to my eMAG store, or building brand awareness. Every piece of content was crafted with strategy in mind – including the captions, hashtags, and posting times.

This project helped me see how important consistency and storytelling are when building a brand presence on Instagram. Now, I feel much more confident about sharing D'Artic's message in a clear, strategic, and visually compelling way.

To complete the project, I used the following materials, tools, and applications:

Procreate for drawing and creating digital illustrations

Canva to design Instagram post templates, Stories, Reels and thumbnails

Instagram Insights to analyze audience data and posting performance

Meta Business Suite to schedule posts and plan my content calendar

Google Docs to write captions and organize my content ideas

Pinterest and Instagram for moodboards and inspiration

The process I went through during this course was eye-opening and incredibly motivating. When I first started, I had a creative brand – D’Artic – and a passion for illustration, but I wasn’t sure how to communicate that visually or strategically on Instagram. This course gave me the structure I needed to bring clarity and purpose to my content.

I began by going back to the roots of my brand: Why does D’Artic exist? Who is it for? What makes it special? Answering those questions helped me define a strong brand voice and a clear message that I want to share with my community.

Then I created a visual moodboard that reflects my brand’s personality – artistic, modern, playful, and a bit bold. This helped guide every creative decision afterward. I explored how to create content pillars that align with my brand values and connect with my audience on an emotional level – not just promotional posts, but also behind-the-scenes looks, inspirational messages, and useful tips related to art and design.

As the project progressed, I realized how important planning and consistency are. I started using tools like Meta Business Suite, and Canva not just to save time, but to stay focused and organized. I also took time to understand my audience better using Instagram Insights, which helped me post more intentionally.

One of the most powerful parts of the process is creating mock posts and Reels, and imagining how each one would make someone feel. Now I am not just posting products – I am building a world around them, one that reflects creativity, care, and individuality.

Looking back, this journey has taught me that you don’t need a huge following or perfect content to start – what matters is showing up with authenticity and a clear story to tell. I hope this project encourages other creatives to embrace their voice, trust the process, and use Instagram not just as a platform, but as a space to connect and inspire.