Darwin's Ark

Darwin’s Ark is the leader in advanced sciences research, paving the way in understanding how dog and cat DNA changed as they went from living in the wild to being part of our families. Working with MIT and Harvard scientists we were tasked with helping to elevate the brand and product strategy as well as the overall digital experience for their animal DNA services. There was no product or brand architecture to start with and the visual language and system were well behind their competitors. There was a need to engage the general public as well as the scientific community, encouraging dog owners to become loyal Citizen Scientists.

DIGITAL STRATEGY. CREATIVE DIRECTION. BRAND IDENTITY. UX/UI DESIGN. PACKAGE DESIGN​​​​​​​

Darwin’s Ark is the leader in advanced sciences research, paving the way in understanding how dog and cat DNA changed as they went from living in the wild to being part of our families. Working with MIT and Harvard scientists we were tasked with helping to elevate the brand and product strategy as well as the overall digital experience for their animal DNA services. There was no product or brand architecture to start with and the visual language and system were well behind their competitors. There was a need to engage the general public as well as the scientific community, encouraging dog owners to become loyal Citizen Scientists.