Cat Lemaire

I believe we all have the abilities to create. Design is no longer for designers only. It is a process which fosters creativity and collaboration in which the input from all profiles is valuable.

Coming from a Fine Art background but with a very analytical mind, working in Design has allowed me to marry two passions: Solving problems through visual communication.

It is important to me to base design on insights and data. Coinciding with the Design Thinking mindset, I need to understand the needs, pains and gains of the customer to be able to build a visual solution.

I have also realised how much I love the process of gaining these insights and helping teams to identify the beliefs and personality of the brand in order to connect with their customers.