E-commerce Specialization: Build, Launch and Grow Your Online Business

Course summary

• U1: Get inspired

  • Introduction

  • Influences | Karla Covarrubias

  • Influences | Jorge García Gómez

  • Influences | Ignacio Arriaga

  • Influences | Jorge Hernández Losa

  • Influences | Depeapa

  • Influences | Héctor y Gerry

  • Influences | Alisa Galitsyna

• U2: E-commerce: Launch Your Online Business

  • What is Electronic Commerce?

  • Defining what to sell and how to do it (canvas model)

  • How to carry out and what to contemplate for a Business Case?

  • Defining the work plan for your online store

  • How to choose the best e-commerce platform for your business?

  • Providers and resources

  • Other commercial definitions for the online store

  • Inventory management

  • Management of promotions and content and content management per month

  • Marketing plan for the launch of your online store

  • Definition of online store metrics

  • Application to the final project

  • Conclusions, success story

• U3: Marketing Strategy for Your First Online Store

  • How to Have an E-commerce Ready to Sell

  • Knowing Our Audience

  • Marketing Channels for an E-commerce: Overview

  • SEO Positioning: Basic Fundamentals

  • SEO Positioning: Practical Workshop 1

  • SEO Positioning: Practical Workshop 2

  • Content Plan For Your Blog: Getting to Know the Channel

  • Content Plan For Your Blog: Creating Your Calendar

  • Social Media Plan: Designing the Strategy

  • Social Media Plan: Landing the Calendar

  • Email Marketing Plan: Types of Strategies

  • Email Marketing Plan: Planning Your Shipments

  • Basic Analytics

  • Creation of Your Analytics Panel

• U4: Email Marketing to Boost Your Business

  • What Is Email Marketing?

  • Email Marketing as a Loyalty Tool

  • The Importance of Having Your Own Audience

  • How to Create Your Own Subscriber List

  • How to Create an Email Marketing Strategy from Scratch

  • Searching for Content: Giving First Strategy

  • How to Create an Email Template Efficiently

  • Establishing a Publication Schedule

  • How to Prevent My Campaigns from Going to Spam?

  • Email Marketing KPI: Measuring the Performance of Our Strategy

  • Email Marketing Compared to Other Marketing Strategies

  • Legal Aspects of Email Marketing

• U5: Introduction to CRO: Optimize an E-commerce

  • Pillars that encompasses the CRO

  • From orientation to performance

  • The user at the center of the design

  • Testing Basics

  • Conversion goals

  • The tools

  • Meet the users

  • Technological implementation

  • Strategy

  • Analytics Immersion

  • Set of hypotheses

  • Activate hypotheses 1

  • Activate hypotheses 2

  • Post Test Calculator

  • Interpret the results

  • Actionable items

• U6: Creating an Etsy Store from Scratch

  • From idea to product

  • Creating your Etsy shop name

  • How to photograph your products

  • Uploading the first product

  • How to price your products: Etsy subscription plans and fees

  • Customizing the look of your store

  • Administration panel

  • Advertising campaign with Etsy Ads

  • How to create offers and discount coupons

  • Etsy statistics

• U7: Sales Techniques for Amazon

  • What Is a Marketplace?

  • Amazon

  • Definition of Sale Prices

  • Promotional Strategy

  • How to Correctly Publish a Product and Generate Organic Positioning

  • Fulfillment

  • What Is a Campaign and What Is It For?

  • Automatic Campaigns

  • How to Generate a Manual Campaign

  • Basic Steps to Optimize a Campaign

  • Improving the Experience of My Customers

  • Good Ratings

  • Amazon Handmade

• U8: Society6 Store Creation and Management from Scratch

  • What is Society6 and how to sell on the platform

  • Create and set up an account

  • Getting to know Society6

  • Creation of designs: designs that sell

  • Creation of designs: designs and types of products

  • File upload

  • Product promotion

  • Purchasing process

  • Customer management and analytics

  • Artist Resources

• Final project

  • E-commerce Specialization: Launch and Optimize Your Online Business