Specialization in calligraphy: art from fundamentals to ornamentation

Belén La Rivera is a Chilean graphic designer and lover of good music and drawn letters.
She has been specializing in typography for branding for five years, and four years in calligraphy. She has worked in agencies in Chile and New York using the written word as a communication engine to express a message.

She has collaborated with the Department of Typographic Studies DET UC and Deutsch Inc NY, and her work has been exhibited at the Type Directors Club, the Society of Scribes, and the Tipos Latinos Biennial. She also edited the book El diseño que pasa inadvertido.

Bego Viñuela studied Fine Arts at the UPV / EHU, where she discovered the world of calligraphy, something that motivated her to take a master's degree in advanced typography at the University of Barcelona (Spain). Passionate about learning, research, and experimentation with calligraphy, she has traveled the world developing her technique and learning from the best national and international teachers.

Since 2013 she teaches all the techniques and possibilities offered by this discipline in her study and school Calligraphy Bilbao. In addition to her work as a teacher, she works for different brands and also makes invitations for weddings and events.

A native of Chile, Leo Calderón is a graphic designer with a specialization in typography from the Pontificia Universidad Católica de Chile and also a professor of design and typography at the Instituto Profesional AIEP in Santiago, Chile. He considers his forte to be in calligraphy and lettering, both arts perfected under the teachings of great experts and many years of practice.

With more than 8 years of experience in this trade, he has worked for internationally renowned brands such as Heineken, Visa, Ralph Lauren, Johnnie Walker, Vans, and Guess. Additionally, he has participated in multiple Bienales de Tipografía Latinoamericana in recent years, being recognized in the Emerging category for his typographic project, Picarona.

Originally from Argentina, Joaquín Seguí is a graphic designer specialized in calligraphy. He began working with calligraphy more than a decade ago and hasn't stopped developing and studying letters since. He uses calligraphy applied mainly to graphic design, editorial design, and advertising and divides his time between calligraphy and abstract art-oriented projects: two things he always felt were closely related

Joaquín has worked with clients such as Nike, Johnnie Walker, Hyatt, Dior, and Tiffany & Co., among others. He is also a teacher and has taught calligraphy at the university level and through various workshops.

Known professionally simply as Panda, Gerardo Ruiz Babsia is a renowned graphic designer and calligrapher with an outstanding track record in the design of logos and wine labels. With almost twelve years of experience in the sector, Panda has worked both in recognized studios and independently.

In addition to his professional work, he teaches at the Calligraphy Workshop at Champagnat University in Mendoza and participates in the Typography I course at the National University of San Juan.

His passion for teaching and commitment to calligraphy have led him to teach workshops and perform live calligraphy demonstrations, cementing his reputation in the field of graphic design and calligraphy.