Specialization in handcrafted signage

Alina Kiliwa is a sign painter, calligrapher, muralist, and lettering artist from Mexico City. Her love for lettering began when she was a child, looking up at all the signs in the city. She studied design and started taking calligraphy courses, teaching herself the craft of lettering until she dedicated her work to it 100%.

Throughout her career she has collaborated with big-name brands such as Nike, Puma, and Adidas, among others. Her passion, style, and projects have earned her a community of more than 19K followers around the world.

Alfredo Genovese is a filete painting teacher born in Buenos Aires. During his years as a student at the faculty of fine arts, he realized with astonishment that the filete technique was not included in the curriculum, so he decided to take classes with the teacher León Untroib, changing his profession as a lettering artist to a filete artist.

After finishing a doctorate in painting, he lived in Italy for two years and traveled through Africa and Asia, incorporating new techniques into his work such as artistic screen printing, mural painting, and trompe l'oeil elements.

He later went on to create his own studio in Buenos Aires called Taller de Fileteado Porteño and made contact with one of the last master car fileteadores, Ricardo Gómez, who taught him the craft of decorating cars.

After experimenting with traditional supports, Genovese worked on transferring his filete designs to the human body with an advertising campaign for Muchmusic, adorning the bodies of models and prominent musicians from Argentina.

In the advertising sector, he has also worked for brands such as Nike, Evian, Red Bull, Mercedes Benz, Coca-Cola, and Alfajores Havanna. In the publishing world, he illustrated the covers of Alejandro Dolina's books and has worked for magazines such as Wipe, Club del vino, elgourmet.com, and Clarín's Ñ editions, among others.

Together with tattoo artist Claudio Momenti, he introduced filete art to tattooing, with his work in this medium being highly regarded nowadays.

Since 1997, he has taught courses and given lectures on the filete porteño technique and published three books about his research in the field of filete iconography.

On June 28, 2012, Buenos Aires City Council declared him an Outstanding Personality of Culture.

Graphic designer training, Miguel Reyes his love for letters has led him to specialize in typographic design and lettering. Since 2013, he has been a typographical designer at the international typesetter Commercial Type and his work is published every day in newspapers such as 'El Universal', in Mexico, 'La Repubblica', in Italy and in all the newspapers of the McClatchy Group, U.S.

Cristina Pagnoncelli is a designer and visual artist from Brazil. With a degree in graphic design from PUC-PR as well postgraduate degrees from the EINA Barcelona and the School of Visual Arts New York, she specializes in chalk illustration and lettering, and is a pioneer of the technique in Brazil. Throughout her career, she has taught courses in Argentina and across Europe, and produced work for national and international brands like O Boticário, Freddo, and Ragazzo, among others.

Christopher Rouleau is a Canadian graphic designer, lettering artist, and sign painter. Growing up in a small town in Saskatchewan, he remembers being inspired by the hand-painted signs in grocery stores and storefronts. After completing his studies at the University of Calgary, he began his professional career in stock photography and fonts, which helped him discover his passion for hand lettering. Soon, he became a full-time freelance designer, and co-founded Ligatures, a hub for typography and lettering in Toronto.

His work has been part of numerous exhibitions throughout Canada, and he has given talks and workshops at events like ATypl Montreal, Adobe Creative Jam, and Creative Mornings. He has collaborated with clients like the City of Toronto, LG, The Body Shop, Pepsi, the University of Toronto, Greenpeace, Pride Toronto, and more. He is also a regular contributor to Uppercase Magazine, and has been featured in publications like Flare Magazine, Globe & Mail newspaper, CTV News, and more. Christopher is the recent recipient of the Communication Arts Award of Excellence in Typography.