Kevin Craft

As a brand designer, Kevin has worked to establish brand presences for both large companies and start-ups: Cisco, Stanford University, Bergdorf Goodman, The North Face, and PepsiCo just to name a few.

Over the course of his career he's developed a series of simple brand strategy workshops that have greatly aided the process of finding the right logo or brand identity to reach the right target audience. Kevin's philosophy is to put the strategy before the design. He helps his clients excel in their business goals by using this methodology in their own brand identity to help them better understand what their customer sees when they see their products or services.

Teaching

  • Strategy-Based Brand Identity Design

    Learn how to design striking visual identity systems that help brands connect with their target audience through colors, patterns, and typography

    A course by Kevin Craft, Design and Branding Strategist

    Free to watch for 7 days
    Buy $0.99USD
    BLACK FRIDAY FREE WITH PLUS
    90% Disc. Original price $9.99USD

Projects

Schools


Joined July 2021