John Williamson

About me: I am a Designer.
In my professional career I’ve gone from simple visual design to complex strategic and tactical design for products and services.
I help companies connect their products and services in a coherent and deferential way with all their stakeholders. I design, develop and integrate the brand strategies with which companies reach their audiences and goals.
I’m currently founder and creative director at Agencia YOU in Madrid
I have spent the past 20 years in digital design and brand strategy.
In 2015 I developed a methodology aimed at brining brands and users closer together. To do this I pulled on all my experience especially in the fields of Branding and User Experience Design.
Also in 2015 I founded Agencia YOU to bring my Brand User Experience methodology to market.
In 2016 I co-founded "Brand The Gap", a Madrid based Branding community, to bring new Branding trends and ideas by organising monthly events.
And in 2017 I set up KoolBrandSkiool, a high performance centre for advanced Branding.
I've worked for international companies such as IconMedialab, Vogue Magazine, The Marketing Store and Sopra Steria as well as prestigious Spanish agencies like Estudio Oscar Mariné and Tau Diseño.
Most of my recent experience is for the financial retail sector having worked on projects for BBVA, Santander, Bankia and Bankinter. I've taken on projects for clients such as Telefónica, McDonald’s, Ikea, Carrefour and Heinz and have developed assignments in Spain, Portugal, UK, Russia and Singapore.
I’ve given conferences on Brand User Experience for Campus Madrid (Tech-hub/Google), UXERS and Interactive Design case studies for the Pompeu i Fabra University in Barcelona.
I enjoy teaching and have done so for the Carlos III University of Madrid Master's Degree in Advertising Communication . I have also taught at the IED Madrid (Istituto Europeo di Design), the Interactive Advertising Bureau (WholeSocial-IAB, Madrid) and the Madrid School of Marketing.
Awards are great such as the one I received from ID Magazine’s Interactive Design Awards for the Vega Sicilia websites.
I play guitar, compose and sing in a Post-Punk band

About Agencia YOU:
Agencia YOU was born in 2015 in Madrid. It’s aim is to bring the Brand User Experience methodology to market and, thereby, help brands focus their resources on the right strategy.
We close the gap that may exist between your brand and its audience. We do it by developing brand strategies focused on their users.
Agencia YOU helps its clients in 2 ways: firstly by developing strategies for positioning, contents, re-branding and brand tracking and secondly executing the strategy which may include Naming and Visual ID, Apps and Digital Design, Content creation and Channel activation.
Apart from end to end solutions, we also develop workshops, in-house teaching and sectorial studies and reports.
We have helped create better customer experiences and strategies for companies such as APQ, Katia Dental, IGT, Homequity and Activa
At YOU we aim to be innovative and are always looking for ways to improve our methodology by including new aspects like IoT, Service Design, Blockchain and Product Typology to name a few.