Visual Identity with Illustration - Laptra Festival
Identidade Visual com Ilustração - Festival Laptra
by Mariana Egito @marianategito
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Introduction
Introdução
The proposed challenge was to create a Visual Identity with manual illustration (using pen, highlighter...) in order to discover its own style, creating a unique identity full of personality.
The client was the Laptra Festival - a music festival that promotes independent rock - using their mascot, a tiger.
O desafio proposto foi criar uma identidade Visual com ilustração manual (utilizando caneta, marcador de texto...) de forma a descobrir o seu próprio traço, elaborando uma identidade única e cheia de personalidade.
O cliente foi o Festival Laptra - festival de música que promove o rock independente - utilizando o mascote deles, um tigre.
Supplies
Suprimentos
During the creation process I experimented with several instruments, but I used a highlighter for the final project. The post-processing of the drawings was done on the computer using Adobe Photoshop.
Durante o processo de criação experimentei com diversos instrumentos, porém utilizei marcador de texto para o projeto final. O pós processamento dos desenhos foi feito no computador através do Adobe Photoshop.
Logo e Mockups
Various applications.
Aplicações diversas.
1 comment
marianategito
Conclusion of the course on creating a visual identity with illustration, by @holabosque ! It was a wonderful experience working on a complete project with illustration, an area I hadn't yet ventured into much, and especially with manual illustration.
All the drawings were done with a permanent marker and then transferred to the computer for post-production. I felt very inspired during the process, and the result was just how I wanted it. 🐯
complete project over there on Behance ✨
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