Course project

Billboard design for automatic pet water fountain

Diseño de valla publicitaria para fuente de agua automática para mascotas

by Jhocely Zambrano @jhocelyjoa

471
5
2

(Automatically translated from Spanish)

Introduction

I will be working with a pet technology product; it belongs to a client, and I will then use it to create their catalog for an Amazon listing.
It is an automatic water fountain for pets, it works with Wifi and has its own App.

The client provided me with several photographs that he was able to take himself, but they are not very good in terms of angles or lighting, so my job will be to improve these photos and create the basis for the catalog.

Billboard design for automatic pet water fountain 1

Billboard design for automatic pet water fountain 2

Materials

I'm going to use Chat GPT, Freepik, and Photoshop for the finishing touches.

Use Sora to improve the lighting and surrounding space

Primero probé con Chat GPT los prompts para comparar el trabajo de Sora y de Freepik en cuanto al trabajo de luces y ambiente, este fue mi prompt y resultado:
Use the attached image as the exact reference for the product.
The pet water fountain must remain 100% identical in shape, proportions, materials, color, size, buttons, edges, textures and details.
Do NOT redesign, reinterpret, deform, stylize or modify the product in any way.

Improve only the photographic environment and lighting to achieve a high-end professional studio product photography look, suitable for premium advertising and e-commerce.

Background:
– Clean, seamless, uniform studio background
– Soft neutral tone (pure white, off-white or very light gray)
– No gradients, no textures, no props, no reflections from other objects
– Infinite background (no visible corners or horizon lines)

Lighting setup (professional studio):
– Soft key light from the front at a slight angle to define form
– Fill light to soften shadows without flattening the product
– Subtle rim light to gently separate the product from the background
– Controlled, natural shadows directly beneath the product
– No harsh shadows, no overexposure, no blown highlights

Camera & quality:
– Professional DSLR / mirrorless camera simulation
– 85mm lens look, studio product photography style
– Sharp focus across the entire product
– High dynamic range, crisp details, clean edges
– Photorealistic, advertising-grade quality

Composition:
– Product centered and well-balanced
– Correct perspective, no distortion
– Minimal, elegant, premium e-commerce aesthetic

Restrictions:
– Do not add pets, hands, accessories, text, icons or graphic elements
– Do not change the product color or material
– Do not exaggerate reflections or gloss
– The result must look like a real professional studio photo, not a render

Lifestyle photography

Now I used these more professional photos as a basis for creating real spaces with pets.
Prompt I used with Chat GPT:
Now I want a dog to be using this water fountain, that is, drinking from it. It is important to maintain the aspect ratio with respect to the proportions of the animal. The fountain can hold 2.5 liters, in a real and modern environment, such as an apartment with minimalist decor.

Prompt I used with Sora and Freepik:
Use the attached image as the exact reference for the product.
The pet water fountain must remain 100% identical to the reference image in shape, size, proportions, color, materials, buttons, edges and details.
Do NOT redesign, stylize, resize, deform or reinterpret the product.

Scene:
A realistic, modern apartment interior with minimalist decor.
Clean, contemporary style: neutral tones (white, beige, light gray), natural light, modern furniture, tidy and elegant environment.
The setting must feel lived-in but uncluttered, suitable for premium lifestyle advertising.

Dog interaction:
– A realistic dog is actively drinking water from the fountain
– The dog's head is naturally positioned over the water stream
– The dog's mouth/tongue is visibly interacting with the flowing water
– Natural posture, calm and relaxed behavior
– Correct anatomical proportions: the dog's size must clearly match a fountain with a 2.5-liter capacity
– The fountain must not appear oversized or undersized relative to the dog

Dog specifications:
– Medium-sized dog (eg golden retriever, labrador, or similar realistic breed)
– Healthy, clean coat
– Neutral fur color that contrasts gently with the environment
– No accessories, necklaces are allowed only if subtle

Lighting:
– Natural daylight entering from a window
– Soft, realistic shadows on the floor
– Balanced exposure, no harsh highlights
– The product remains clearly visible and well-lit

Camera & realism:
– Lifestyle product photography
– Eye-level or slightly low angle
– Realistic depth of field
– Photorealistic textures (fur, plastic, water reflections)

Water details:
– Visible flowing water
– Clean, transparent, realistic water stream
– Subtle reflections and highlights

Composition:
– The fountain is placed on the floor, integrated naturally into the space
– The dog and the fountain are the clear focal point
– No distractions in the background

Restrictions:
– Do not alter the product design in any way
– Do not exaggerate the size of the fountain
– Do not add text, graphics, icons or branding
– The final image must look like a real professional lifestyle photo, not a render or illustration

Ahora utilicé estas fotos más profesionales como base para crear espacios reales con mascotas.
Prompt que usé con Chat GPT:
Ahora quiero que un perro esté usando esta fuente de agua, es decir, esté bebiendo de ella, es importante mantener la relación de aspecto con respecto a las proporciones del animal, la fuente puede contener 2,5 litros, en un ambiente real y moderno, como un apartamento con decoración minimalista.

Prompt que usé con Sora y Freepik:
Use the attached image as the exact reference for the product.
The pet water fountain must remain 100% identical to the reference image in shape, size, proportions, color, materials, buttons, edges and details.
Do NOT redesign, stylize, resize, deform or reinterpret the product.

Dog interaction:
– A realistic dog is actively drinking water from the fountain
– The dog’s head is naturally positioned over the water stream
– The dog’s mouth/tongue is visibly interacting with the flowing water
– Natural posture, calm and relaxed behavior
– Correct anatomical proportions: the dog’s size must clearly match a fountain with a 2.5-liter capacity
– The fountain must not appear oversized or undersized relative to the dog

Dog specifications:
– Medium-sized dog (e.g. golden retriever, labrador, or similar realistic breed)
– Healthy, clean coat
– Neutral fur color that contrasts gently with the environment
– No accessories, collars are allowed only if subtle

Lighting:
– Natural daylight entering from a window
– Soft, realistic shadows on the floor
– Balanced exposure, no harsh highlights
– The product remains clearly visible and well-lit

Camera & realism:
– Lifestyle product photography
– Eye-level or slightly low angle
– Realistic depth of field
– Photorealistic textures (fur, plastic, water reflections)

Water details:
– Visible flowing water
– Clean, transparent, realistic water stream
– Subtle reflections and highlights

Composition:
– The fountain is placed on the floor, naturally integrated into the space
– The dog and the fountain are the clear focal point
– No distractions in the background

Lifestyle Photography #2

I used the other product photograph to get a different perspective, but with a cat.
Prompt I used with Chat GPT:
Now I want it to be a cat smoking, drinking water from the fountain, but I want it to have a pink bow around its neck, and for the setting to be a very feminine house with a romantic decorating style.

Prompt I used with Sora and Freepik:
Use the attached image as the exact reference for the product.
The pet water fountain must remain 100% identical to the reference image in shape, size, proportions, materials, color, buttons, edges and details.
Do NOT redesign, resize, stylize, deform or reinterpret the product.

Scene & environment:
A real, feminine home interior with a romantic, elegant decoration style.
Soft, warm, cozy atmosphere with a refined aesthetic.
Color palette: blush pink, soft beige, cream, warm whites, subtle gold accents.
Minimal but romantic decor: delicate textures, soft fabrics, gentle curves, tasteful details.
The environment should feel stylish, calm and intentionally designed — not cluttered.

Cat interaction:
– A realistic tuxedo cat (black and white / “smoking”) is actively drinking water from the fountain
– Natural posture, relaxed and elegant
– The cat's head is positioned naturally over the water stream
– Tongue or mouth interacting with the flowing water
– Correct anatomical proportions relative to a real 2.5-liter pet water fountain

Cat details:
– Short or medium fur, well-groomed
– Clear tuxedo markings (white chest, black body)
– Wearing a soft pink bow around the neck
– The bow must look delicate, tasteful and lightweight (fabric or satin style)
– The bow should not cover the cat's face or interfere with drinking

Lighting:
– Soft natural daylight, romantic mood
– Gentle highlights and soft shadows
– Warm, diffused light enhancing textures and colors
– No harsh shadows, no overexposure

Camera & realism:
– High-end lifestyle product photography
– Eye-level or slightly low angle
– Natural depth of field
– Photorealistic fur, plastic, water and fabric textures

Water details:
– Visible flowing water
– Clean, transparent stream
– Subtle reflections and highlights

Composition:
– The fountain placed naturally on the floor
– Cat and fountain are the main focal point
– Balanced, harmonious framing
– Background softly present but not distracting

Restrictions:
– Do not change the fountain design, size or color
– Do not exaggerate proportions
– Do not add text, logos or graphic elements
– The final image must look like a real professional lifestyle photo, not an illustration or render

Usé la otra fotografía de producto para tener una perspectiva distinta pero con un gato.
Prompt que usé con Chat GPT:
Ahora quiero que sea un gato smoking bebiendo agua de la fuente, pero quiero que tenga un lazo en el cuello color rosado, y que el ambiente sea una casa muy femenina y estilo de decoración romántico

Prompt que usé con Sora y Freepik:
Use the attached image as the exact reference for the product.
The pet water fountain must remain 100% identical to the reference image in shape, size, proportions, materials, color, buttons, edges and details.
Do NOT redesign, resize, stylize, deform or reinterpret the product.

Cat interaction:
– A realistic tuxedo cat (black and white / “smoking”) is actively drinking water from the fountain
– Natural posture, relaxed and elegant
– The cat’s head is positioned naturally over the water stream
– Tongue or mouth interacting with the flowing water
– Correct anatomical proportions relative to a real 2.5-liter pet water fountain

Lighting:
– Soft natural daylight, romantic mood
– Gentle highlights and soft shadows
– Warm, diffused light enhancing textures and colors
– No harsh shadows, no overexposure

Camera & realism:
– High-end lifestyle product photography
– Eye-level or slightly low angle
– Natural depth of field
– Photorealistic fur, plastic, water and fabric textures

Water details:
– Visible flowing water
– Clean, transparent stream
– Subtle reflections and highlights

Composition:
– The fountain placed naturally on the floor
– Cat and fountain are the main focal point
– Balanced, harmonious framing
– Background softly present but not distracting

Billboard (failed)

I drafted the product specifications and made a request to Chat GPT to create a prompt accordingly so I could get a basic idea for a horizontal billboard for the product with the image above.

I forgot to specify the emotions this should evoke, so I'm attaching the failed image, and in the last step, I'm attaching the final image with the emotions that do fit the product brief.

Final billboard

“The overall image must be bright, soft and warm, with a luxury lifestyle feeling — never dark, futuristic or tech-heavy.”

I obtained a very simple result without features, but it serves as a basis for extracting the color palette and also the lower external lighting of the fountain.