Discover how brands like Burberry, Mailchimp, and The New York Times have brilliantly used typography to define their identity. Typography defines a brand's personality. Three examples show how typographic consistency and creativity drive visual identity, serving as inspiration for design projects. 1. Burberry: elegance and typographic modernity In 2018, Burberry refreshed its image with a more understated and contemporary typeface designed by Peter . The clean lined, sans serif font conveys sophistication and minimalism, reflecting a luxury brand that adapts to the present without losing its British heritage. The typography simplicity allows the brand to speak with confidence and . Furthermore, its consistency across all touchpoints reinforces immediate recognition.
@rosafrancisca
Arquitecta, técnica en serigrafía, costurera
Cuenca, Spain
A course by Julie Mellan
Illustration
A course by Kathrin Grimm
Craft, Architecture, and Spaces
A list by Rosa Fca. Beotegui T.
2020 - Present
