Discover how brands like Burberry, Mailchimp, and The New York Times have brilliantly used typography to define their identity. Typography defines a brand's personality. Three examples show how typographic consistency and creativity drive visual identity, serving as inspiration for design projects. 1. Burberry: elegance and typographic modernity In 2018, Burberry refreshed its image with a more understated and contemporary typeface designed by Peter . The clean lined, sans serif font conveys sophistication and minimalism, reflecting a luxury brand that adapts to the present without losing its British heritage. The typography simplicity allows the brand to speak with confidence and . Furthermore, its consistency across all touchpoints reinforces immediate recognition.
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