Character Design for Brands in Procreate
A course by Jesús Félix-Díaz , 2D illustrator, designer and animator
Build a character from scratch and create a model sheet to apply it to a product
Build a character from scratch and create a model sheet to apply it to a product
An illustrated mascot should always reflect a brand’s personality, so it’s crucial to know who you’re addressing when drawing it, without losing your essence as an illustrator. Jesús Félix-Díaz, better known as Poloverde, is a Peruvian illustrator and character designer who has worked on projects for Asus, Inca Kola, and Milo. In each of his illustrations, he shows his impactful style, full of personality and color.
In this course, Poloverde teaches you how to develop a character from scratch as well as how to present it, taking into account the product and the brand. You’ll be using Procreate to create a character from basic structures and shapes.
What will you learn in this online course?
13 lessons & 8 downloads
- 91% positive reviews (86)
- 2,632 students
- 13 lessons (1h 26m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
ProcreateWhat is this course's project?
Create a character for a brand or product. Create a model sheet to present your character with its elements, its static and dynamic poses, gestures, objects, and mascot, as well as a 360º animation of the character in Procreate.
Projects by course students
Who is this online course for?
This course is for all those who are passionate about character design and want to learn more about the use of Procreate.
Requirements and materials
To do this course, you will need basic drawing knowledge, a good command of your pulse will come in handy to make strokes, and having some knowledge of Adobe Photoshop will make the use of Procreate easier.
Regarding materials, you will need an iPad Pro with Procreate, an Apple Pencil, and an internet connection.
Reviews
A course by Jesús Félix-Díaz
Jesús Félix-Díaz –more commonly known as Poloverde– is an illustrator and character designer. Throughout his career, he has worked for advertising agencies and various companies, as well as having created the first illustration school in Peru.
Poloverde is passionate about character design and popular culture; the masks of different cultures especially inspire him with their fusion of colors, peculiarities, and various elements. He is also fascinated by apes. His illustrations are defined by the use of bright colors and the creation of characters that are full of personality and dynamism.
He has worked for clients such as Noxhassen, Milo, Asus, Inca Kola, and the World Bank.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Approach to tools
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Introduction to Procreate
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Shortcuts
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Layers
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Basic Brushes
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U3
Head drawing
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Head structure
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Face construction and expressions
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Squash and Stretch
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U4
Character design
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Structure and basic shapes
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Design and poses
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Model Sheet and 360°
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FP
Final project
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Character Design for Brands in Procreate
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Procreate
vitorebello
Excelente!
Estou tentando meu primeiro freela de criação de personagens e esse curso me salvou!
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citrocreate
A mí no me gusto, el curso se llama "Diseño de personajes para marcas en Procreate".
Jamás vi un porqué y sobre todo un "COMO" se diseña un personaje para una marca.
¿En qué te basas?, como lo construyes? como empiezas con la conceptualización? como vas dando personalidad o algo? Solo es el dibujando caritas y expresiones con figuras geométricas, que se inventó en ese momento. (encuentras cosas mejores en YT)
Me siento decepcionado y algo estafado.
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cliff4d
Un curso genial muy bien explicado
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bymmm
Gran curso, lo he disfrutado mucho.
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jaggoarts
un curso genial muy bien explicado y dinamico.
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