Logo Design: From Concept to Presentation
A course by Sagi Haviv, Graphic Designer
Learn the basic principles of logo design as you find your personal identity as a designer
Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.
This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.
By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.
Featured review
A fantastic course with a lot of insights and AHA-moments, even for somebody working in the field. Great to see the design and presentation process of someone this professional and how he deals with clients (a crucial part of our job). Thank you!
What will you learn in this online course?
16 lessons & 12 downloads
What's included in this course?
The course starts with Sagi telling you about his path, from a boy living on a farm in Israel to an intern at the company he now owns. He tells the story behind some of his most important projects, as well as some of the design pieces that inspire him most.
Before talking about logo design, Sagi hopes to change your mindset by redefining the profession of graphic design to include many more things apart from "just designing."
What constitutes a good logo? By going through six different logos, Sagi explains the principles of logo design, as well as some misconceptions. He also analyzes some of the logos sent by Domestika users, to determine if any of them have the secret sauce.
To design a good logo, a good idea is definitely the place to start. But how do you transform an idea into something iconic? This is where your project starts. You will choose and study a client in order to understand them, and then you will start sketching logo ideas by hand.
After selecting the best sketches, you will move on to the computer to vectorize your design, incorporate typography, and work on logo applications.
The final part of this course revolves around the presentation. Learn how to make a case around your logo to help sell it to your potential client. Sagi gives tips to help you achieve the ultimate goal: seeing your logo out in the wild.
- 99% positive reviews (3.9K)
- 68,131 students
- 16 lessons (2h 33m)
- 12 downloads
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
As a final project, you will have to find a client, to design a logo for their business and to convince them to adopt it. So, at the end of this course, you will not only have the logo but also the tools to sell it.
Projects by course students
Who is this online course for?
Anybody who wants to learn about identity design and logos.
Requirements and materials
You will not need any previous knowledge, just the will to learn about logo design.
Reviews
Sagi Haviv
A course by Sagi Haviv
Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
A go-to expert on the process of effective logo design, Sagi contributes regularly to Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. Sagi has served as Jury Chair for the Clio Awards and the Art Directors Club and Jury President for the D&AD Awards.
Content
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U1
Introduction
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Introduction
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Influences
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What Will We Do in the Course?
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U2
Change of Mindset
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What is a Designer?
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The Responsibility of Expertise
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U3
Defining the Basic Principles of Logo Design
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What Is a Good Logo?
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Logotype vs. Symbol
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Student Logos Analysis
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U4
How to Transform Ideas into Iconic Marks
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Choose Your Client
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Understand Your Client
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Concept Development
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Refinement
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Typography
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U5
It’s All about Preparation
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Applications
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How to Build the Case
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Bringing the Client Along
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FP
Final project
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Logo Design: From Concept to Presentation
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for intermediate-level designers who have basic graphic design skills and want to deepen their expertise in logo and identity design.
You should have fundamental knowledge of graphic design principles and access to design software like Adobe Illustrator and After Effects. Basic drawing skills are recommended.
You will learn how to analyze client needs, develop effective logo concepts, apply design strategies, present identity solutions, and refine your portfolio with both static and animated logos.
Yes, the course covers persuasive logo presentation techniques, including mockups, identity context, and communicating design rationale to clients.
Yes, the course includes modules on motion graphics techniques and step-by-step workflows for animating logos using After Effects.
Basic drawing skills are helpful but not mandatory. The course guides you through sketching and concept development, even if you’re not an advanced illustrator.
Topics include sketching, logo criteria, client interviews, design strategy, silhouette creation, typography, logo application, critique, and portfolio building.
O curso é excelente, a parte que mais me influenciou foi a questão da montagem do case e as sugestões de como mostrar ao cliente que aquela é a melhor opção para o seu negócio. Recomendo demais. Todas as aulas são muito diretas e centradas na criação de logotipo/simbolo de uma marca e o porque dele.
Followed it with great interest.
Garantía de calidad, buena elección.
O professor é um designer renomado e com muita experiência e bons conselhos, ele não segue bem um roteiro, ele é ele mesmo e isso é incrível nesse curso!
Un muy buen curso para aprender las cosas básicas de como generar un logo minimalista que realmente impacte visualmente