Creative Content Development for Instagram

A course by Marco Colín
Creative Director and Visual Artist. Ciudad de México, Mexico.
On Domestika since 06/04/2018
, Creative Director and Visual Artist

Explore the basics of creative direction and create a unique and fun content plan that adds value to your personal brand

  • 205 students
  • Audio: Spanish
  • Spanish, English, Portuguese, German
Creative Content Development for Instagram

Explore the basics of creative direction and create a unique and fun content plan that adds value to your personal brand


  • 205 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 Lessons (2h 36m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever


A strong communication strategy is essential to reaching your target audience’s hearts and minds. Marco Colín is a multi-talented creative director who uses his creativity and sense of humor to transcend the advertising world and become an Instagram content generator with over 20K followers.

In this course, learn how to use your creativity and personal vision to develop fun, fresh, and engaging content. Discover Marco’s effective strategy for content creation on social media to increase your engagement rate and followers. He also teaches you how to increase your circle of influence for future clients, colleagues, and influencers.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Theory before practice
  • U3
    U3. You as a brand
  • U4
    U4. You are your own Community Manager
  • FP
    FP Final project
View details

Start off by getting to know Marco and his professional experience as a publicist, designer, and visual artist. See where Marco draws inspiration from and go through the final project of the course: building your personal brand on social media.

In the second unit, learn some basic principles of communication theory, so you can develop content that is directly related to what you want to say, seeing how to say it, and learning how to generate positive answers from your audience.

Marco helps you define your personal brand, starting with your username, your image or profile picture, and your branding manifesto.

To conclude the course, learn how to become your own community manager, discovering some useful techniques to manage your account.

What is this course's project?

Define your personal brand on social media and learn how to create engaging content.

Who is it for?

For all students or professionals in the creative industry: designers, illustrators, writers, directors, producers, photographers, as well as anyone who wants to learn how to create quality content for social media.

What you need

Previous knowledge is not necessary, all you need is a cell phone, a notebook, and a pen. A tablet will also come in handy if you have one.


Marco Colín

A course by Marco Colín

TeacherPro
Creative Director and Visual Artist

Marco is a creative director, illustrator, short-story writer, speaker, photographer, and publicist. He is the founder and general creative director of AVIÓN, an advertising and design agency that he founded in 2014.

Throughout his professional career, spanning over twenty years, he received many awards which include the First Gold Lion from Cannes for Mexico and the first Gold Clio for Mexico, among others. He is also a graphic designer, visual artist, and illustrator, known for his design work for rock album covers, corporate identity, and visual identity.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Theory before practice

    • Communication theory
    • Advertising theory
    • Humor theory
    • Let's make a visual joke
  • U3

    You as a brand

    • Define your personal brand
    • Develop your voice: Brand manifesto
    • Leitmotif
    • Projects to apply the theory
    • Projects to get more followers
  • U4

    You are your own Community Manager

    • How to operate your account
    • How to keep your audience
  • FP

    Final project

    • Creative Content Development for Instagram

This Is What Domestika Courses Are Like

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  • Learn From the Best

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Expert Instructors

    Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.

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    Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription

  • Front Row Seats

    Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.

  • Share Knowledge

    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

  • Creative Community

    More than 1M creatives and growing. Domestika is the place to share and learn what you love.

  • Professionally Developed Courses

    We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Creative Content Development for Instagram. A Marketing, and Business course by Marco Colín

Creative Content Development for Instagram

A course by Marco Colín
Creative Director and Visual Artist. Ciudad de México, Mexico.
On Domestika since 06/04/2018
  • 205 students