Presentation of Branding Projects
A course by the branding peopleGraphic Design Studio
A course by the branding people, Graphic Design Studio
Learn how to build a narrative to show your work in an optimal and effective manner
It’s just as important to create a branding project as it is to know how to sell it: from ideating a narrative, to creating an impactful presentation of the project to be able to seduce your client. Mexican studio the branding people are specialized in creating brands and their visual communication; their trajectory in the sector has turned their studio into a reference, and has helped them improve their work methodology as well as their ability with clients: from startups and brands that want to reinvent themselves, to renowned companies at a national and international level.
In this course, they teach you how to structure a presentation with all you need to include, from the initial research to the development of the project, to the brand’s necessary visuals to captivate your client.
What will you learn in this online course?
14 lessons & 36 downloads
The importance of a good presentation
4 minutes, 28 seconds
Understanding your brand
11 minutes, 52 seconds
Profile, brand values and target market.
10 minutes, 43 seconds
Brand perspective and competitive scenario
12 minutes, 21 seconds
Concept
10 minutes, 3 seconds
Brand manifesto and taglines
11 minutes, 24 seconds
What's included in this course?
Start by getting to know the branding people, their philosophy as a studio, as well as their professional journey so far, and their sources of inspiration. See the importance of a good presentation in any type of creative project.
Get the tools and advice you need to understand your client and their brand, see how to create a clear and easy presentation that includes information on your target market, as well as the profile and brand values. See how to structure a competitive layout to compare your brand with other similar ones.
Continue by transposing all the important information about your project, such as the creative brand concept, the voice, as well as the manifesto. Define the graphic and conceptual mood boards to prepare the groundwork for your project’s visual development.
Then, see the importance of creating a unique and solid graphic proposal. Learn how to structure the different components of your graphic elements in your presentation, from the color palettes to the visualizations, with the aim to ensure your client understands the entire brand universe created. See a breakdown of what makes up a master graphic and how to structure it.
The branding people give you their final words of advice on how to close your presentation to give it the final touches and improve the way in which you present your project to catch your client’s interest.
Recommended software & tools for this course
What is this course's project?
Create a presentation developed from a brand identity project that reflects the essence of a brand and shows the space in which the brand will live.
Projects by course students
Who is this online course for?
For designers and creatives that want to improve and optimize the way in which they present their brand identity projects, with the aim to show its multiple facets to ensure their client’s interest.
Requirements and materials
To take this course, you need basic knowledge in design, a computer with Keynote or PowerPoint installed, as well as a pencil, paper, and sources of inspiration (the books or blogs that you prefer). It is also necessary to have a previously developed branding project to use in the course.
Reviews
- 8 months ago
Me gustó el curso unos capos
- 9 months ago
buen curso
- 10 months ago
very good course, very well organized
- 10 months ago
Muy buen curso, me ayudó a complementar mi entendimiento del branding y como se debe presentar de manera correcta a los clientes
- 1 year ago
very good course, very well organized and its great to have the course material
Their clients are varied, from startups to brands that want to reinvent themselves to renowned companies from Mexico and other countries.
Content
- U1
Introduction
- Presentation (Who am I)
- Influences
- The importance of a good presentation
- U2
The context of your brand
- Understanding your brand
- Profile, brand values and target market.
- Brand perspective and competitive scenario
- U3
Creative concept
- Concept
- Brand manifesto and taglines
- Concept and graphic mood boards
- U4
Graphic proposal
- Graphic DNA
- Graphic proposal
- Graphic Master
- U5
Final presentation
- Finishing touches
- Tips to present
- FP
Final project
- Presentation of branding projects
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
A branding course teaches you how to define, design, and communicate a brand’s identity—from audience analysis to crafting effective visual and conceptual proposals that help the brand stand out in the market.
This course is designed for people with some background in design or branding, perfect for intermediate learners looking to deepen their creative processes, strategic analysis, and professional brand presentation skills.
You only need basic graphic design knowledge and familiarity with digital tools. Having access to presentation and visual editing software like Keynote, PowerPoint, or Adobe Suite is recommended.
You’ll learn to analyze audiences, set objectives, create creative concepts, develop visual identity, craft manifestos and taglines, as well as structure graphic presentations and position brands against competitors.
Yes, the course covers the full branding process: research, market definition, graphic identity development, creative concept, building professional presentations, and visual communication strategies.
Tools like Keynote and PowerPoint are used for presentations, along with digital mood boards, positioning maps, Cartesian planes, and reusable templates to communicate brand identity proposals.
You’ll learn to identify and segment target audiences, analyze competitors using positioning maps and benchmarking, and define key differentiators to strengthen the brand’s value proposition.