Branding and Packaging for Craft Beer

A course by drmorbito , Graphic Designer

Graphic Designer. Guadalajara, Mexico.
Joined July 2009

Conceptualize, visualize, and design the visual identity for an artisanal beer brand

94% positive reviews (126)
3,182 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Conceptualize, visualize, and design the visual identity for an artisanal beer brand

In this course, Eric Morales, better known as Dr. Morbito—founder of Sideral Studio—teaches you how to create the visual identity for a craft beer, from a mother concept.

Start with a market analysis to allow you to define a unique and distinctive product idea. Learn to select the appropriate graphic elements for your beer label and adjust them to the specific container. Then make professional mockups to include in a sales pitch to a client.

Read more ↓

What will you learn in this online course?

14 lessons & 16 downloads

To taste beers
8 minutes, 8 seconds
Define the Mother Concept
5 minutes, 50 seconds
Live the Concept
5 minutes, 59 seconds
Formation of graphic elements I
18 minutes, 28 seconds
Formation of graphic elements II
20 minutes, 35 seconds
  • 94% positive reviews (126)
  • 3,182 students
  • 14 lessons (2h 21m)
  • 16 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop the visual identity for a craft beer brand from a universal concept that identifies it and makes it stand out from the competition.

Projects by course students

Who is this online course for?

Graphic designers, illustrators, students, and anyone who wants to learn how to sell their own projects with their own style.

Requirements and materials

Basic knowledge of Photoshop and Illustrator or any vector design program, a computer, and a cold beverage are required for this course.


Reviews

3,182 Students
126 Reviews
94% Positive ratings
  • More reviews

drmorbito

A course by drmorbito

Teacher Plus
Graphic Designer

Eric Morales, better known as Dr. Morbito, is the founder and director of SIDERALMX, the first studio in Mexico dedicated especially to organic, sustainable, and socially conscious projects. Since the beginning of his career, he has worked for important advertising agencies in Mexico, where he has designed campaigns for Coca-Cola, Danone, Lincoln, LG, Delicados, Faros, Canana (the last graphic campaign of the JCChávez documentary), Axtel, and Tetra Pak.

He was part of the FAKIR collective, an interdisciplinary group of graphics and experimental art actions that coordinates creative and business development workshops. Since 1999, he has participated individually and in groups in numerous shows, exhibitions, and festivals in Mexico, Barcelona, and New York, among others.

His work has been published in various newspapers, books, and magazines, such as Complot, a! Diseño, O Origina, Día Siete, Diario Universal, DF Magazine, Play Load (Germany), Laus 05 and GG (Barcelona), Tres Logos and Cuatro Logos (Germany), and Graphics Alive @.

His devotion to Santería and popular art since he was little has influenced him to such an extent that his current personal projects revolve around religious syncretism and cultural diversity in everyday life, moving through photography, objects, and mainly design with toys.


Content

  • U1

    Introduction

    • Dr. Morbito, Tixinda and Sideral
    • Influences and Mexico as inspiration
  • U2

    Conceptualization

    • To taste beers
    • Define the Mother Concept
    • Live the Concept
  • U3

    Design

    • Selection of typography and design of elements
    • Formation of graphic elements I
    • Formation of graphic elements II
    • Formation of graphic elements III
    • Application of the image
    • Beer packaging and work in Mockup
    • Beer packaging and work in Mockup II
  • U4

    Sales Presentation

    • Shooting
    • Presentation Template
  • FP

    Final project

    • Branding and Packaging for Craft Beer

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Branding and Packaging for Craft Beer. Design, Marketing, and Business course by drmorbito

Branding and Packaging for Craft Beer

A course by drmorbito
Graphic Designer. Guadalajara, Mexico.
Joined July 2009
  • 94% positive reviews (126)
  • 3,182 students