Branding for beginners
A course by Partners Perú , Communication and Branding Studio
Learn how to develop a unique and successful creative branding project
Learn how to develop a unique and successful creative branding project
The success of a brand’s identity stems from its conceptual and visual consistency across all points of contact with the audience. This is the mission of the communication studio Partners and its executive team Andrea Romero, Alejandro Agois andLuego Goster, who are in charge of branding projects.
In this course, learn basic branding fundamentals to design and promote brands by creating experiences that provide added value for the intended audience. The Partners team teaches you the concepts and successful approaches they use to build a brand.
What will you learn in this online course?
16 lessons & 12 downloads
- 97% positive reviews (63)
- 1,431 students
- 16 lessons (2h 13m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Go through all the steps of a branding project to create your own or one for a client.
Projects by course students
Who is this online course for?
For designers, art directors, advertisers, entrepreneurs, students, and anyone who wants to learn more about how to build a brand.
Requirements and materials
No prior knowledge of branding is needed to take this course. If you'd like to present your project with graphic visuals, we recommend you have some basic knowledge about graphic design, Adobe Illustrator, and Adobe Photoshop.
The materials you'll need for this course are a pencil, paper, and a computer with the previously mentioned programs installed.
Reviews
A course by Partners Perú
Partners is a studio specializing in communication and brand strategy that's headquartered in Lima, Peru. The agency is run by partners Andrea Romero (Digital Director), Alejandro Agois (Strategic Director), and Luego Goster (Creative Director) and its mission is to transform brands through design.
Through a creative process that involves research, strategy, concept and design, Partners argues that having a command over a broad, and often opposing, range of disciplines is what makes their work unique and truly meaningful.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in this course?
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U2
Research and discovery
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What is our vision of branding?
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Knowing your client
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Knowing your customers
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Time to present
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U3
Concept, creation and execution of parts
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Creating concepts
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Building routes
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Deepening of the chosen route
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U4
Digital ecosystem
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Evolution to the digital ecosystem
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The Beat, the brand in motion
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Interactive platforms
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Learnings and monitoring
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U5
Selling your ideas and the future of branding
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Learn to sell your ideas
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The future of branding
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FP
Final project
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Basic Branding Fundamentals
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
willymaicol
PlusEste curso ofrece una visión integral sobre la construcción y gestión de marcas, abordando desde la identidad visual hasta la comunicación y experiencia del cliente. Proporciona herramientas prácticas y teóricas que permiten desarrollar marcas sólidas, coherentes y con propósito. Ideal para emprendedores, diseñadores y profesionales del marketing que buscan fortalecer su conocimiento y diferenciarse en el mercado.
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sara.christbordon7
Me fue muy útil este curso. Quisiera aplicarlo en un proyecto personal de autoría y en un negocio familiar. ¿Será que podré?
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ferreyramariita
excelente!!! todas las explicaciones super claras, aprendi muchisimo!
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dresandres95
Exelente curso! Ideal para iniciar en el mundo del branding
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21stcwitch
Excelente! :)
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