Introduction to Pictogram Design
A course by Andrés Ávila , Graphic Designer
Learn how to develop the iconic part of a brand, from the concept to the client presentation
Learn how to develop the iconic part of a brand, from the concept to the client presentation
Behind each pictogram lies a complex creative process, well thought out, and consciously developed so that it is coherent and manages to transmit the real values of the brand it represents. The graphic designer Andrés Ávila, known as Andrés Ilustra, is an expert in the creation of brand identities. His passion for brands and his experience in projects for clients such as Top Roller, Mamba Rosa, Hait, or Digiland, have made him a key figure in communication, who enjoys connecting brands with people.
In this course, Andrés teaches you the fundamental theoretical and practical bases when designing a pictogram. Learn how to conceptualize the idea and how to build pictograms according to the needs of the brand.
What will you learn in this online course?
16 lessons & 19 downloads
- 100% positive reviews (92)
- 1,614 students
- 16 lessons (1h 58m)
- 19 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Design the pictogram of a coherent brand that you can present to the client.
Projects by course students
Who is this online course for?
Designers, students, design enthusiasts, or anyone with basic knowledge of design who wants to learn how to create a pictogram and hone their skills.
Requirements and materials
You will need basic knowledge of graphic design and basic handling of Adobe Illustrator and Adobe Photoshop.
Regarding the materials, you will need to have tools such as pencils, an eraser, sketch paper (white or graph paper), a ruler, a computer with Adobe Illustrator and Photoshop installed, and a scanner or a mobile phone with a camera.
Reviews
A course by Andrés Ávila
Andrés Ávila, also known as Andrés Ilustra, is a graphic designer specializing in brand identity. The purpose of his work is to create a connection between brands and people through visual communication. He has had the opportunity to work on a wide variety of projects and diverse clients around the world such as Top Roller, Mamba Rosa, Hait, Otto Bondi, Fabricarte, and Digiland.
His projects have been highlighted in Behance in 4 different occasions, in the category of Logo Design and also in Typography; also, his work has been published in websites such as We and The Color and in the book New 3D Effects in Graphic Design.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in this course?
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U2
Introduction to brand concepts
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Introduction to the isotype
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Identifier types
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Characteristics of a good brand identifier
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Graphic synthesis
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U3
The first steps
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Brief and conceptualization
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Moodboard creation
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Making the sketch
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U4
Digital work
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Digital cleaning
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Creation of the isotype in vector
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Testing and corrections
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Colour selection
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U5
Presentation to the client
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Creation of the imagotype
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Preparing the presentation
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FP
Final project
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Introduction to isotype design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
sergiodici
Excelente, me esta gustando mucho el curso
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ansiosagrafica
PlusExcelente curso! Me costaba un montón encaminarme a la hora de diseñar el isotipo de mis proyectos, entendí a la perfección cada concepto y gracias a eso, ahora me siento más segura para buscar posibles clientes. Lo recomiendo al 1005.
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ferransr
Buen curso con tips para ser más resolutivo a la hora de disseñar logos, isotipos e imagotipos.
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mikhailami
Simples e direto
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katherineroszak
Great course, helpful. The presenter explains step by step how to compose a sign. I am happy to watch it several times. Definitely recommend.