
There are multiple tricks and exercises to help train your eye and think up new creative ideas. Silvia Ferpal, winner of the National Design Award 2019 in the youth category, moves somewhere between art and design. In this course, she will give you creative training using an everyday object: a notebook. Silvia has worked for Ogilvy & Mather, Paseo, or Designit, and has had clients such as Harvard, Bloomberg, Inditex, Leroy Merlin, and the Madrid City Council.
Learn how to approach a creativity project from scratch: find new concepts, shape them, and define them. Train your observation skills and learn to generate new ideas from just about anything. Finally, put these exercises into practice by making a creative notebook designed for a person of your choice.
15 lessons & 9 downloads

4 minutes, 17 seconds

9 minutes, 51 seconds

7 minutes, 42 seconds

11 minutes, 33 seconds

7 minutes, 11 seconds

9 minutes, 26 seconds
Start the course by meeting Silvia, who briefly explains her career as an artist and designer. Discover some of her projects, learn about her inspiration, and get some of her favorite references.
See some of the methods she applies to approach a creative project, mixing disciplines between art and design and avoiding creative block. The first part of the creative process is divided into three sections: yourself, your environment, and the people you design for.
Search for ideas and see how to stretch them so that they become even more creative. See how other authors do it and how Silvia does it, then create a reference tree and mood board through some different exercises.
Throughout the training, you will have lots of ideas that will be stored in a creative, unconventional notebook specially designed for someone.
Step by step, learn how to research through exercises, how to generate ideas by looking at your environment, and how to push them to their limits. Think about their form and function in order to establish a relationship between the two. Finally, choose the best ideas to define and materialize them.
That’s it! Now, give the notebook to its recipient and see if it meets your expectations.
After carrying out a series of activities to train your creativity, work on making a creativity notebook. In it, let your imagination run wild by changing the format, plot, and sequence, keeping the recipient of the notebook in mind.

To students of creative disciplines, those wanting to generate better creative ideas, or anyone else who wants to break free and unleash their creativity.
No prior knowledge is necessary, but you should want to immerse yourself in the teachings of the course and incorporate them into your day-to-day routine.
For materials, you will need a notebook, a pencil, and some colors or other material which you feel comfortable using.

Excellent course! The information is very useful!
Rich course, the instructor is giving great insight into the subject
Gostei muito. Linguagem muito acessível e fácil de seguir. Recomendo.
It was an incredibly insightful course.
Me parece genial!

Introduction
Exploring
Devising
Closing
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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You’ll learn how to boost your creativity, explore ideation methods, distinguish between artistic and strategic approaches, and develop projects from observation and prototyping all the way to professional presentation.
This is an intermediate-level course, perfect for those with basic knowledge of design, art, or creativity who want to deepen their understanding of multidisciplinary methodologies and processes.
You only need basic supplies like a notebook, pencils, markers, internet access, and an open mind to experiment with observation, sketching, and prototyping techniques.
The course offers hands-on exercises, brainstorming techniques, creative unblock methods, and tools to overcome internal and external blocks, encouraging innovative ideas without fear of mistakes.
You’ll work on personal projects like typography, collage, object or space interventions, digital experience design, moodboards, creative prototypes, and artistic observation exercises.
Yes, you’ll learn creative research techniques, multisensory observation, interviews, user templates, and how to document and analyze everyday objects to inspire your projects.
Yes, the course teaches strategies to structure, communicate, and present your projects to different audiences, boosting the visibility and impact of your work.