Orthotypography for Designers
A course by Raquel Marín Álvarez , Graphic designer
Joined January 2015
Learn in great detail the typographical standards for the characters you design with
Learn in great detail the typographical standards for the characters you design with
Joined January 2015
Raquel Marín (Lalolagráfica) is a graphic designer and expert in typography. It is specialized in orthotypography, that is, the set of rules that govern the correct use of typography.
In this Domestika course you will learn the correct application of the signs and symbols found on the keyboard and in the menus of the programs with which you design (quotes, dashes, stripes, brackets, voladitas, acronyms, italics, small caps ...)
Do not forget that a graphic designer, as a visual communicator, must constantly issue typography messages and it is vital to do it correctly.
What will you learn in this online course?
18 lessons & 18 downloads
- 98% positive reviews (248)
- 3,656 students
- 18 lessons (2h 53m)
- 18 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe InDesignWhat is this course's project?
You will design a typographic and informative poster with real texts and full-meaning sentences using InDesign. You must apply the rules seen during the course and get, not only do something beautiful, but a piece that transmits relevant information.
Projects by course students
Who is this online course for?
Designers, publicists, journalists, copys and anyone who wants to learn how to apply typography well and get all the expressive potential of the sources he uses.
If you have ever wondered why we have all these types of quotes, how the acronyms are written, why they are abbreviations, how to write a foreignerism or if the figure is written or not to the percentages, this is your course.
Requirements and materials
No previous knowledge is needed, just want to learn to write correctly and know how to use in depth all the resources offered by the sources with which we work daily: quantities, signs, acronyms, magnitudes, foreign words, dates, symbols, percentages, quotes ...
Regarding the materials, you will need to have a computer with InDesign and fonts installed in it (even if they are from the system).
Reviews
A course by Raquel Marín Álvarez
Raquel Marín Álvarez has a degree in Humanities and graphic designer.
After studying a master's degree in advanced typography at the Autonomous University of Barcelona, she began working as a designer for various studios and publishers until in 2009 she founded Lalolagráfica.
He gives lectures and workshops on typography in art schools, master's degrees, universities, foundations and in all those places where there is an interest in writing well and issuing clear graphic messages.
She is the author of the book Ortotype for designers published in 2013 by the publisher Gustavo Gili and writes articles on typography and orthotypography for various publications.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Typography and orthotypography: convergences and divergences
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Nobody's land
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What is orthotype?
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Graphic design and lack of orthotypography
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Level test where do you come from?
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U3
Signs as an image: first aid
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Signs and symbols: expressive economy
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Quotation marks: classes and uses
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Apostrophes, bonuses and superscripts: conflicts
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Horizontal signs: differences
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Vertical signs: correct and incorrect uses
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Spaces and whites in typography
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U4
Voices in typography: distinctive types
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Distinctive types: how and for what
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Italic: when yes and when not
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Quotation marks: typical errors
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Capital letter: use and abuse
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Versalita: that great unknown
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U5
Ten tips on orthotypography for your project
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Ten tips on orthotypography for your project
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FP
Final project
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Orthotypography for designers
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe InDesign
vickyolocco
Excelente curso, me ayudaron a corregir mi tesis de diseño editorial
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andreiv.dominguez
Las explicaciones son claras y útiles. Me ayudaron a corregir errores.
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chicomilk
Excelente curso! Aprendi demais, superou minhas expectativas. Muito didático e fluido. Recomendadíssimo!
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barbarabigodes
Atenção brasileiros: curso específico para a Espanha. A Domestika não deixa isso claro. Curso todo baseado em regras, e as regras da Espanha são diferentes das nossas. Um brasileiro que siga as dicas desse curso pode cometer gafes. As legendas dos vídeos são automáticas e há muitos erros (os termos tipográficos, especialmente)
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susana.lagos31
Excelente curso!
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