Logo Design: Graphic Simplification and Minimalism
A course by Rubén Ferlo , Graphic Designer and Art Director
Get started on designing memorable brand identities with a unique and simple creative process
Get started on designing memorable brand identities with a unique and simple creative process
There isn’t a clear-cut way of designing or redesigning a logo, the possibilities are endless. Rubén Ferlo is a designer that specializes in brand design and logos with a passion for minimalism and reductionism; his experience and perception of design have led him to a “less is more” approach. He has worked for clients in the USA, Australia, the Middle East, and Russia, for both startups and major companies.
In this course, Rubén teaches his creative process to master the graphic simplification for a logo design, step by step. Learn how to design simple and memorable brands, while maintaining your own style throughout the process.
What will you learn in this online course?
15 lessons & 20 downloads
- 99% positive reviews (630)
- 11,324 students
- 15 lessons (2h 3m)
- 20 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
Redesign a brand’s logo, putting Rubéns graphic simplification theory into practice.
Projects by course students
Who is this online course for?
For designers, creatives, and anyone interested in learning how to simplify a logo design for a brand.
Requirements and materials
You will need basic graphic design skills and to be ready to work fearlessly on a blank page.
As for materials, you’ll need a graph paper notebook and a pen or pencil, as well as a computer with Adobe Illustrator and Photoshop installed.
Reviews
A course by Rubén Ferlo
Rubén Ferlo is a graphic designer specialized in logo design and brand identity. He’s a meticulous design problem-solver, a lover of grand ideas and their little details.
He has over eight years of experience designing logos and is passionate about minimalism and reductionism, which is his signature style as a designer.
He has worked for clients in the USA, Australia, Middle East, and Russia, for both startups and major companies.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Basic concepts
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Brands
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The logotype
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The graphic synthesis
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U3
Think
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The commission
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The conceptualization
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The sketch
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U4
Design
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Vectorization
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Typography
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The color
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Final logo
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U5
Presents
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Graphic resources: applications
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Presentation of the logo to the client
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FP
Final project
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Logo Design: Mastering Graphic Simplification
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
davecheko
Muy específico, despejo varias dudas que tenía al respecto y como venía haciendo proyectos incompletos. Excelente contenido.
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leonelmg_1973
muy buen curso, la verdad me sorprendió la practica del koala, improvise uno pensando que no se podia simplificar más pero al ver el realizado por el profesional me quede anonadado por la eficacia al simplificarlo, muy enriquecedor e inspirador.
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nobodysbusiness
Interesante contenido. Me gustó la síntesis gráfica.
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ven
PlusStraightforward and well-oriented. Precise on every detail. Love it.
poskeone
¡un curso muy interesante!
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