Introduction to E-Mail Marketing With Mailchimp
A course by Néstor Tejero Bermejo , Strategy and Marketing Consultant
Joined March 2011
Learn to create and manage email marketing campaigns and design a strategic plan
Learn to create and manage email marketing campaigns and design a strategic plan
Joined March 2011
Want to build effective email marketing campaigns? Learn how with Néstor Tejero, a strategy and marketing consultant with more than a decade of experience. He's worked with brands and institutions such as ONCE, Ayuda en Acción, and Loewe.
In this online course, he teaches you how to manage your email marketing campaigns with Mailchimp, one of the web's leading platforms for sending mass emails and newsletters. Learn to leverage the features of this platform to connect with your clients and prospects through email to build brand loyalty and boost sales.
What will you learn in this online course?
26 lessons & 40 downloads
- 96% positive reviews (534)
- 15,472 students
- 26 lessons (4h 24m)
- 40 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/20/2020
Recommended software for this course
MailchimpWhat is this course's project?
Create an email marketing campaign to send to your subscriber database using Mailchimp, along with a mailing schedule for the following two months.
Projects by course students
Who is this online course for?
Designers who want to learn email marketing, webmasters, digital marketing professionals, communication agencies, bloggers, entrepreneurs, students in marketing, advertising, public relations, and business administration, as well as anyone looking for new professional opportunities.
Requirements and materials
No prior marketing knowledge is required.
In terms of materials, you will need a free Mailchimp account, a computer with an internet connection, and the latest version of a web browser like Firefox or Chrome.
Reviews
A course by Néstor Tejero Bermejo
Néstor Tejero is a strategy and marketing consultant, entrepreneur, and the CEO of Agencia Reinicia. He describes his experience as "10 years of creating and developing companies, (including failed ones) and advising others with what I have learned."
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
Content
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U1
Who am I, what am I doing here and why would you like my course?
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Why me and not another?
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Influences Where do I fish?
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U2
Introduction to E-mail Marketing and Mailchimp
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Register an account in Mailchimp
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Introduction to E-mail Marketing and knowing the interface of Mailchimp
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Configuration options
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U3
Subscriber database
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Management of a database of subscribers and their life cycle
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Creation and initial configuration of lists
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Subscription load: one by one and massive
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Standard Mailchimp Forms
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Recruitment of subscribers
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Maintenance of database: update, qualification and segmentation.
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Deletion of subscribers and complete lists
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Export of database
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U4
Creation and sending of campaigns
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Templates. Creation and management
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Bells. What are and types
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Creation of "regular" type campaign. Selection of recipients
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"Regular" type campaign setup
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"Regular" campaign HTML design I
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HTML design of "regular" type campaign II
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Revision and sending of "regular" type campaign
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Landing pages
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SPAM
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U5
Analysis of results
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Reports of Mailchimp campaigns and improvement decisions
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Reports of Mailchimp lists and improvement decisions
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Google Analytics indicators and improvement decisions
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U6
Plan the E-mail Marketing
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Create an E-mail Marketing Plan
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FP
Final project
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Introduction to E-mail Marketing with Mailchimp
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Mailchimp
kattyjuliana
Bueno, seguí cada paso, pero fue bastante complicado porque el orden que se muestra en el curso es diferente al que me aparecía en Mailchimp (no sé si la plataforma cambió). Además, muchos de los términos los habla en inglés, así que tuve que ajustar la configuración, lo cual me tomó más tiempo de lo esperado.
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celiaabarderaa
Si estás pensando aprender sobre email marketing y utilizar la herramienta de Mailchimp, te lo recomiendo 100%.
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ana.bristol.uk
Me ha gustado mucho el curso, súper intuitivo y fácil de seguir.
Lo recomiendo.
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uligarciatorres
Me ha encantado, es muy fácil de entender para principiantes como yo
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alexandrebranco_designer
Estou gostando bastante.
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