Strategy and Creativity to Design Brand Names
A course by ignasi fontvila , Creative specialized in brand names
Learn professional methodology to create distinctive and memorable brand names
Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.
You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.
You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.
What will you learn in this online course?
15 lessons & 10 downloads
- 98% positive reviews (563)
- 8,322 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · Italian · French · Turkish · German · Polish · Dutch · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.
Projects by course students
Who is this online course for?
To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.
Requirements and materials
No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.
Reviews
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
Content
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U1
Introduction
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Presentation
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Influences
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U2
What should we know before tackling a naming process?
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The identity of the brand, the verbal identity and its elements
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Problems of starting in the creation of names
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Consequences of a bad choice of name
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Creative processes
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U3
The conceptualization phase
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Phases of the process of creating the brand name
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The collection of information: the naming briefing
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The concept board and the creative strategy
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Types of names
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U4
The creation phase
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Creative techniques
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The selection of names: principles of the brand name
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Presentation and argumentation of the names
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U5
The validation phase
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Linguistic and cultural validation
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Legal validation
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FP
Final project
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Strategy and creativity to design brand names
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Naming is the process of creating names for brands, products, or services. It’s crucial because the name is the primary identifier—it shapes perception, registration, and differentiation in the marketplace.
This course is aimed at branding and marketing professionals, entrepreneurs, and creatives with intermediate knowledge who want to specialize in creating and validating effective brand names.
Basic knowledge of branding or marketing is recommended, as the course is intermediate level and dives into creative and legal naming processes.
You’ll learn how to conceptualize, generate, and validate original, distinctive names; apply legal, linguistic, and creative criteria; and avoid common naming mistakes for both national and international brands.
The course teaches creative techniques, thesauruses, specialized dictionaries, and digital tools like NameRobot to enrich and validate the naming process.
It explains how to conduct legal screenings, check availability in the Nice Classification, and perform linguistic validations to avoid conflicts, negative meanings, or issues in other languages.
Yes, the course covers techniques for adapting names to international markets, considering cultural, phonetic, and legal factors to ensure global brand suitability.
Me gustó como explica, aunque siento que faltó un poco de contenido. Pero fuera de eso, bien.
Uno de mis favoritos. Me resultó muy útil.
Muy buen curso bien explicado y con ejercicios
Muy buen curso donde aprendi cosas nuevas sobre el proceso de encontrar un nombre para un producto o una marca.
Perfecte per aplicar metode a la creació de noms a marques.