Strategy and Creativity to Design Brand Names
A course by ignasi fontvila , Creative specialized in brand names
Learn professional methodology to create distinctive and memorable brand names
Learn professional methodology to create distinctive and memorable brand names
Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.
You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.
You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.
What will you learn in this online course?
15 lessons & 10 downloads
- 98% positive reviews (552)
- 8,078 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
What is this course's project?
The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.
Projects by course students
Who is this online course for?
To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.
Requirements and materials
No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.
Reviews
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
Content
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U1
Introduction
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Presentation
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Influences
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U2
What should we know before tackling a naming process?
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The identity of the brand, the verbal identity and its elements
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Problems of starting in the creation of names
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Consequences of a bad choice of name
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Creative processes
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U3
The conceptualization phase
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Phases of the process of creating the brand name
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The collection of information: the naming briefing
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The concept board and the creative strategy
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Types of names
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U4
The creation phase
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Creative techniques
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The selection of names: principles of the brand name
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Presentation and argumentation of the names
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U5
The validation phase
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Linguistic and cultural validation
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Legal validation
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FP
Final project
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Strategy and creativity to design brand names
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
victoriae79
PlusHe aprendido mucho y está muy bien explicado. Gracias.
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saktheon
Excellent course. Thank you Ignasi!
a.damota
Me parecio' un curso extraordinario la verdad. Muchas gracias Ignasi!
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tamaratagon
Muy bueno, mucha información valiosa y él muy agradable.
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noemiji
Buen curso y ameno
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