Successful Strategies for LinkedIn
A course by Rodrigo Focaccio , Communications Consultant and LinkedIn Expert
Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities
Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities
Putting your best foot forward on LinkedIn goes much further than simply uploading the right profile picture and filling in your details. To get noticed by recruiters and build opportunities for networking, you need to develop an effective strategy. Communications consultant Rodrigo Focaccio was named one of the Top Voices on LinkedIn in 2019, and in this course, he shows you how to become an expert user of the world’s largest social media app for professionals.
In this course, learn both the basic and the more advanced techniques to make your profile stand out on LinkedIn, build your professional brand, and create new opportunities for you or your brand. With Rodrigo’s guidance, create impactful content for your community and create a profile that denotes professionalism.
What will you learn in this online course?
15 lessons & 18 downloads
- 96% positive reviews (131)
- 3,872 students
- 15 lessons (1h 53m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Learn both basic and advanced techniques on Linkedin to highlight your personal brand, create relevant content, and generate new professional opportunities.
Projects by course students
Who is this online course for?
For all those who want to create an engaging profile on the most popular social media platform for professionals, make their presence known, and create new business opportunities.
Requirements and materials
No previous experience is required to take the course. As for materials, all you need is a computer and a phone.
Reviews
A course by Rodrigo Focaccio
Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.
He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
The power of the tool: build your profile
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LinkedIn's origin and trajectory: how it lives, what it feeds on
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How to create your LinkedIn, SSI and course project account
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Filling out your profile
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Finishing your champion profile
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U3
Your profile in action: browse and create your community
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Your profile is ready! It's time to play
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Community: building relationships that matter
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Be your publisher: you are responsible for the content you capture
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Take care of your professional brand
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U4
Content creation: formats, metrics and strategies
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Analyze, think, create and test
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LinkedIn Stories: it's time to make history
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LinkedIn Page: the ABC to create a page of your company
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Tips, examples and cases
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FP
Final project
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Successful Strategies for LinkedIn
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
anika.jesion
Plusbardzo dobry kurs. Jestem zadowolona
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match
el curso es bueno para entender el panorama general de como usar LinkedIn, sin embargo me hubiese gustado entrar mas a detalle en ciertos puntos.
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fcrl
PlusEl curso es claro y concreto. Lo que me gusto ya que te guía por la plataforma y se te facilita encontrar las cosas. Gracias Rodrigo.
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edjorina
Está muy completo el curso, información importante. Me gusta.
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zeltia_24
Particularmente me ha decepcionado bastante este curso. Sé habla de una persona que influye en los demás pero no nos habla de las estrategias para escalar el número de seguidores, o como destacar el curso es algo que es muy básico, corto realmente no volvería a comprarlo para que me cuente lo que ya sé.
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