Corporate Typography
A course by Bauertypes , Branding and identity / Art direction / Graphic design
Joined May 2016
Lean to choose and implement suitable typography for coherent and efficient business communication
Lean to choose and implement suitable typography for coherent and efficient business communication
In this course Bauertypes, with more than 100 years of experience in typography, distribution and advice, will teach you how to select and implement a typeface for a brand.
You will learn from Bauertypes, all the secrets to create a solid and consistent visual identity according to the needs of the company and to communicate its values. You will also learn to define the technical criteria for its implementation and to know what type of license you need.
What will you learn in this online course?
21 lessons & 16 downloads
- 97% positive reviews (64)
- 1,023 students
- 21 lessons (3h 2m)
- 16 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will implement a corporate typography for a Music Festival. To do this, following a very specific briefing, you will have to design a logo and choose the corporate typographies (one for headlines and another for text blocks) based on the communication values and technical specifications requested. You will have to know how to choose, also, the appropriate licenses.
Then you will develop a stylistic set, that is, a set of pictograms for the Festival in order to be added later to your corporate typography.
Who is this online course for?
To designers, illustrators and creatives in general who are lovers of branding and typography.
Requirements and materials
If you are a graphic designer and you are passionate about letters, you have the necessary requirements. Well, you will also need a computer with Illustrator and InDesign.
Reviews
A course by Bauertypes
Natalia Weber Antón (Zurich, 1988) is a graphic designer and typographic consultant. The shapes of the letters fascinate him since he learned to write his name. He lived in Switzerland until he was 19 years old, when he moved to Spain (where his mother was born) to study Graphic Design and discovered his passion for editorial design.
He learned to take advantage of his concerns in his first professional experiences where he put into practice his knowledge in the execution of a newspaper and other editorial projects.
His fascination with the letters led him in 2014 to take the Master in Advanced Typography of Eina, crowning the year with a scholarship that allowed him to attend the ATypI in Barcelona. That same year he had the opportunity to design an alphabet for the facade of the Sagrada Familia in Barcelona when he worked for Enric Jardí.
Then, a new typographic stage began working for Bauertypes being immersed in the world of letters in a deeper way, always understanding the typography from the perspective of the figure of the graphic designer, his vocational profession.
Laura Asensio (Valladolid, 1982) is a creative director and graphic designer.
He studied Advertising Graphics in Salamanca and, independently, many courses and monographs by the great professionals of lettering, design and illustration.
In the last ten years he has worked for different studios and agencies in projects of corporate image creation, graphic communication and editorial design, combining strategy and artistic sensitivity.
This restless mind develops in 2006 the Melopasopipa brand, a world of characters created and made by herself that reflect her most fun and optimistic side. With this project he participates in various fairs and exhibitions, he even creates his own online store and works for brands such as Adidas Original or Vodafone.
A tireless freelance, he enjoys sharing his projects with other designers and complements his creativity by working hand in hand with other disciplines such as photography or decoration.
She is passionate about typography and has Bauertypes as one of her favorite clients for which she works in communication, strategy and network management.
Content
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U1
Introduction
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Hello!
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From lead to pixel
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Welcome to Bauertypes
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U2
Basic concepts
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Basic concepts
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The art of typography design
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The hinting, the mother of the lamb
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Formats
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OpenType, a world of possibilities 1
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OpenType, a world of possibilities 2
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OpenType, a world of possibilities 3
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U3
The typographic market
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Foundries
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The value of typography
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Types of licenses
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U4
Corporate typography
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The strength of typography in business communication
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Possibilities of corporate typography
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Solve problems through typography
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Practical cases
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U5
How to choose a corporate typeface and implement it
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Quality criteria
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Formal criteria
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Technical criteria
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Implementation, continuity and support
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FP
Final project
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Corporate typography
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
susana.lagos31
¡Excelente curso!
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bobperezb
Muy Top!!
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Natelier
Curso interesante y curioso
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alexbast
Curso muy interesante con pleno conocimiento de la materia. Sin duda lo recomiendo.
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emevisual
Plusmuy buen curso... mucho contenido.... muy bien explicado... Recomendable
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