Packaging Design with Personality for Small Brands
A course by Un Barco , Graphic Design Studio
Learn how to create a graphic universe and design packing that is unique, creative, and affordable
Learn how to create a graphic universe and design packing that is unique, creative, and affordable
Product packaging plays an important role in key interactions with consumers, so it needs to convey the brand’s personality by itself and create unique experiences. Learn about the ins and outs of packaging design and the creation process with the well-known graphic design studio Un Barco–experts in brand design and packaging.
Learn how to design creative packaging using different printing techniques and formats with the studio’s creative directors Josefina Hernalz and Tomás Fernandez. Build a graphic universe and give it personality using the colors, inks, and materials of your choice to create a unique, eye-catching packaging design that fits in your budget.
What will you learn in this online course?
14 lessons & 9 downloads
- 97% positive reviews (90)
- 1,842 students
- 14 lessons (1h 31m)
- 9 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create the packaging for a product family including the typography and color palette that complement the brand identity and the design of the package itself.
Projects by course students
Who is this online course for?
Graphic design professional or students who want to learn how to design successful, creative packaging for brands while on a budget.
Requirements and materials
You need to know basic graphic design concepts and be familiar with Adobe Illustrator.
The materials for this course include some basic tools such as pencils, sketch paper, a ruler or tape measurer, and a computer with Adobe Illustrator.
Reviews
Josefina Hernalz and Tomás Fernandez are the creative directors of Un Barco, a graphic design studio specializing in brand design and packaging. They share a passion for simplicity and printed editions and are known for being meticulous in every aspect of their projects, from materials, textures, and formats to the inks and printing methods they use.
Some of their most notable projects are packaging for jewelry, ceramics, cosmetics, and food products, and branding for cafés, cocktail bars, and restaurants. Their creations have been published in magazines and publications like Mindsparkle magazine, Inspo finds, BranD Magazine, Novum magazine and Sandu Publishing.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Introduction to packing
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What is packaging and what types are there?
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Key packaging missions
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Supports and printing systems
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U3
Know our client and the needs of the project
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The Brief
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The mood board
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U4
The project kitchen
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Choice of format
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Sketching
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Typographic and color selection
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Creation of the graphic universe and the prototype
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Assembling originals for printing
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How to show our project in an attractive way
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FP
Final project
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Design of packaging with personality for small brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
elizabethcirone
Plusme encanta la forma que explican y como abarcar todos los puntos del diseño. me inspira
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s.karan
Dieser Kurs ist eigentlich gut, leider muss man dazu spanisch können. Die deutsche und englische Untertitelung ist schlichtweg falsch und die Zusatzmaterialien auf spanisch!
Ich kann den Kurs nicht empfehlen.
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vanggarrido
PlusEu estou amando o curso, muito esclarecedor. Vale a pena fazê-lo!
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hanna_dora
This was an enjoyable course, the teachers are very knowledgable. It was great to follow their work step by step, although I was hoping for a bit more graphic design content.
bycarmen_
Recomendable, me gusto
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