E-commerce: Launch Your Online Business
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
Learn to create your first online store and take your business to the digital world
E-commerce plays an increasingly important role in the growth of today’s brands and businesses. There is an essential need to create new opportunities for selling your products, as explained by Karla Covarrubias, a digital consultant who has worked with large companies like Coca-Cola and BBVA.
In this course, learn how to take your physical business into the digital world. Karla guides you through the practical steps for creating, managing, and launching an online store. Learn the different tools, platforms, and investments that you need to create a successful digital presence in today’s online space.
What will you learn in this online course?
16 lessons & 13 downloads
- 97% positive reviews (160)
- 5,748 students
- 16 lessons (1h 52m)
- 13 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Define the commercial and operational protocol to successfully run an online store.
Projects by course students
Who is this online course for?
Entrepreneurs, students, or anyone interested in selling products in their own online store.
Requirements and materials
To take this course, a project management tool of your choice is recommended (Asana, Trello, Basecamp, Windows Project, etc.) For the creation of your business, some digital editing tools are available online (Canvas or Canvanizer). To carry out competitor research, Builtwith, Similarweb, Google Ads Keyword Planner, Google Trends, or Consumer Barometer is recommended.
Regarding materials, you will need a computer with text editing software and the digital tools mentioned above.
Reviews
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Commercial definitions for your online store
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What is Electronic Commerce?
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Defining what to sell and how to do it (canvas model)
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How to carry out and what to contemplate for a Business Case?
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U3
Developing your own online store
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Defining the work plan for your online store
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How to choose the best e-commerce platform for your business?
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Providers and resources
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Other commercial definitions for the online store
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U4
How to operate your online store?
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Inventory management
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Management of promotions and content and content management per month
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Marketing plan for the launch of your online store
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Definition of online store metrics
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Application to the final project
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Conclusions, success story
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FP
Final project
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E-commerce: Launch Your Online Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
To move your physical business online, you need to pick a platform like Magento or Shopify, digitize your product catalog, set up payment methods, organize shipping logistics, and adjust your sales strategy for the digital world.
You’ll need to choose an e-commerce platform (Magento, Shopify, WooCommerce), buy a domain, get hosting, define your product catalog, set up payment and shipping options, and plan your digital marketing strategy.
This is an intermediate-level course, perfect for those with basic business or tech knowledge who want to dive deeper into e-commerce, but it’s also accessible for motivated beginners looking to start or digitize their business.
You’ll learn how to plan, launch, and manage an online store, compare platforms like Magento, Shopify, and WooCommerce, optimize logistics, develop marketing strategies, set budgets, meet legal requirements, and measure your digital business’s success.
Challenges include standing out from competitors, managing inventory, complying with platform policies, optimizing product descriptions and photos, handling customer complaints, and adjusting prices to stay profitable in a highly competitive market.
You need to analyze your target market, define your value proposition using the Canvas model, segment your customers, select products, set competitive prices, and choose the right promotion and distribution channels.
You must comply with data protection laws, return policies, terms and conditions, supplier contracts, taxes, and consumer rights to operate legally and protect your business and customers.
Pensé que sería complejo, pues mi área es Ingeniería, pero todo lo contrario; estoy disfrutando de cada lección y actividad. Además, la energía de la profesora me transmite confianza y tranquilidad.
Me gusta mucho este curso, siento que de verdad estoy aprendiendo.
me gusta esre curso , por que pienso que ando aprediendo nuevas cosas
Estoy muy interesado. Mi objetivo para este curso es aprender más sobre emprendimientos, ya que actualmente muchas compras y ventas se realizan a través de páginas web, y este conocimiento me será útil para el futuro.
Me gusta mucho este curso, siento que de verdad estoy aprendiendo.