Advertising Creativity for all Audiences
A course by Daniel Granatta , Consultant, Advertiser, Engineer, and Anthropologist
Joined May 2002
Learn to conceptualize, produce, and sell ideas
Learn to conceptualize, produce, and sell ideas
Joined May 2002
If you're already working in the field or have a personal project or initiative you want to get out there, then this is the course for you!
In this online course, Dani Granatta, advertising and innovation specialist, teaches you how to conceptualize, sell, and produce your own advertising campaigns.
What will you learn in this online course?
28 lessons & 10 downloads
- 97% positive reviews (697)
- 12,745 students
- 28 lessons (4h 39m)
- 10 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
What is this course's project?
Starting with a brief, create a dog shelter service, devising a name and an advertising campaign as if it were a real commission.
Projects by course students
Who is this online course for?
Anyone from advertising, communication, marketing, and design students to professionals and entrepreneurs who want to make their project known to the public or anyone looking to develop their creative side.
Requirements and materials
To take the course, all you need is some paper and a pencil. However, a laptop, some visual design awareness, and basic copywriting and social media knowledge would also be very useful.
Reviews
A course by Daniel Granatta
Daniel Granatta is an advertising and innovation expert. Although he was born in Spain, he's been living between the United States and Mexico for over ten years.
He stumbled upon his love for advertising and innovation by chance. Since he had studied engineering and knew how to code, when he finally discovered multimedia programs such as Macromedia Director and Flash, what used to look like numbers on a screen to him had become moving objects that users could interact with.
He founded a small company with two friends and worked on building multimedia interfaces and experiences for many years. He always remained very curious about why people actually used them or not, until one day he decided to study anthropology.
Daniel is currently an innovation and futures design consultant. For many years, he also worked in advertising and creative agencies such as Grupo W, JWT, and Flock as a creative director. He has since sparked a movement that seeks to bring about disruptive change in the Mexican advertising industry.
In his role as an advertiser, he has won important awards in the industry, including 6 Cannes Lions in a single year, and he has been a jury member at a large number of festivals.
He is also a book author and a columnist for various magazines and blogs and teaches at universities and schools in Spain, the United States, and Mexico.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The Concepts
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What are advertising concepts?
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A brief history of advertising
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U3
The world of ideas
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Ideas and Formats
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Mental maps
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Oblique strategies and other techniques to create ideas
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The narrator
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Platforms and integrated ideas TODAY
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Doing or not doing ... that is the dilemma
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U4
The Brief
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What it is and how it looks
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How to write it and translate it
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The dangers of the brief
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How to work with the brief
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U5
Brands and strategy
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What is a brand?
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Territories of a brand
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The point of view of a brand
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Brands that say and brands that do
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The insights and the planning document
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U6
What is a good idea and how to sell it
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Criteria to distinguish a good idea
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Tips for selling your ideas - Part I
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Tips to sell your ideas - Part II
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U7
What does the future hold
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Technology and its exponential growth
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The future is digitally facilitated analog
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The intersections of trends
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The consumers of the future
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U8
Draft
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Creation and presentation of a project
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Creating a campaign
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FP
Final project
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Advertising creativity for all audiences
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
je_alarcon99
Para la actualidad (2024) el curso es lento y largo, existen cursos más prácticos y concretos, el curso no es lo que esperaba, sin embargo, la experiencia del expositor es increíble.
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emiliobechis
No es lo que esperaba. Pero no está mal.
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fredyzamora
Buen curso, un poco lenta la explicación, peo en términos generales está bien
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jon2020
excelente curso para toda persona que quiera vender
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pablo_rivera
muy bueno el curso, claro y practico
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