Copywriting for Social Media
A course by Paul AnglinSenior Copywriter
A course by Paul Anglin, Senior Copywriter
Learn how to write effective copy to attract and engage your brand's audience
Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.
Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.
What will you learn in this online course?
14 lessons & 21 downloads
About Me
6 minutes, 39 seconds
Influences
5 minutes, 14 seconds
What We Will Do in the Course?
3 minutes, 13 seconds
Looking at Research
16 minutes, 53 seconds
Developing the Idea
18 minutes, 29 seconds
Methods for Finding an Idea
17 minutes, 11 seconds
What's included in this course?
Get to know Paul, the brands he has worked with, and how he fell into copywriting by chance. Discover the books that have influenced his writing and see his suggested reading list for exploring new writing styles and ideas.
In the second unit, learn about the importance of a good brief and how to use it for creating copy. Paul shows you how to write your own brief with working examples from a well-known client. See the different types of research he recommends to help define your ideas.
Develop the overall idea for your social media campaign by working on three essential elements: insight, challenge, and idea. Learn Paul’s methods for brainstorming ideas and see how he puts them into practice on an existing campaign.
In the final unit, Paul defines good social media copy and shows you how to keep your copy short, clear, and to the point. Finally, get some advice on how to make your copy memorable by giving it a twist.
What is this course's project?
Develop a copywriting campaign for your brand, from the initial brief, to the strategy, methods, and ideas, to the final copy.
Projects by course students
Who is this online course for?
This course is for anyone who wants to learn how to craft good social media copy for a brand while improving their writing skills.
Requirements and materials
All you need is a computer with a word processor and a creative idea that you would like to develop.
Reviews
- 27 days ago
Every part of this course was enjoyable to watch and I learned a lot of useful ways to start copywriting. I just need to start and this course can give me an inspiration.
- 3 months ago
I’m really enjoying this course so far. The lessons are clear, practical, and easy to follow. I especially like the exercises because they focus on research, audience psychology, and real copywriting thinking instead of only theory. Concepts like creative briefs and the curse of knowledge are explained in a very engaging and beginner-friendly way. The course has already helped me think more strategically about social media copywriting and brand communication. Overall, it’s been a valuable
- info_fitostudioPLUS4 months ago
Me ha gustado mucho como el tutor explicaba el curso, especialmente por los ejemplos y su experiencia. ¡Como punto de partida de copywriting es recomendable!
- 4 months ago
Me gusto mucho tiene lo basico para crear copys de calidad y creativos
- 5 months ago
Voy por la mitad del curso y se que he aprendido muchos temas de gran valor que podre aplicar correctamente a las funciones que entrare a desempeñar en la empresa donde trabajo, y hago enfasis en que no tengo conocomientos previos de marketing digital ni copy writting,por lo tanto si me ha servido enormemente este curso
He creates copy for digital media, app development, mobile, and print formats for agencies and brands in both London and Madrid. He also teaches copywriting for Master’s students at Madrid’s IE University.
Content
- U1
Introduction
- About Me
- Influences
- What We Will Do in the Course?
- U2
Preparing
- Understanding the Brief 1
- Understanding the Brief 2
- Looking at Research
- U3
Developing the Idea
- Developing the Idea
- Methods for Finding an Idea
- U4
Copywriting and Social Media
- Fundamentals of Copywriting
- Understanding Social Media Copywriting
- How to Write for Social
- Let's Write Some Lines
- Use a Formula
- Give It a Twist
- FP
Final project
- Copywriting for Social Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers foundational copywriting concepts, campaign planning, and creative techniques from the ground up.
You’ll learn how to write engaging copy, develop campaign briefs, use creative constraints, research audiences, craft social media content, and create impactful taglines and calls to action.
No prior experience is required. The course starts with basic concepts and provides step-by-step guidance for those new to copywriting and campaign planning.
The course teaches how to write brand manifestos with creative constraints, use rhyme and rhythm, and align messages with brand values for effective communication.
Yes, you’ll learn to craft concise, engaging social media posts, develop taglines and hashtags, and adapt your copy to different platforms and audiences.
You will learn how to build comprehensive campaign briefs, define objectives, target audiences, deliverables, and analyze real-world examples for best practices.
Creative restrictions are boundaries like rhyme schemes or metrical patterns that foster inventive writing. The course shows you how to apply these for more impactful copy.