Branding and Visual Identity for Fashion Brands
A course by Tomás Salazar , Graphic Designer
Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent
Create the graphic elements needed to build a fashion brand that is unique, recognizable, and consistent
When talking about fashion, you may think about clothes, accessories, fashion shows, fabrics. But fashion is much more than that: it’s also design, branding, and visual identity. Explore these three pillars with Tomás Salazar, graphic designer and founder of CANVAS, a studio specialized in creating fashion and beauty brands.
In this course, discover all the graphic elements that make up a brand and develop them to create a proposal that is efficient, noticeable, and timeless. Become an expert in the world of fashion branding with the help of Tomás.
What will you learn in this online course?
17 lessons & 17 downloads
- 99% positive reviews (93)
- 2,543 students
- 17 lessons (2h 49m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create a fashion brand identity from scratch. Learn how to conceptualize, choose, work with typography, and design the logo in order to achieve a consistent and notorious brand.
Projects by course students
Who is this online course for?
Fashion industry enthusiasts, graphic designers, bloggers, communication professionals, and fashion entrepreneurs.
Requirements and materials
To take this course you will only need a computer with Adobe Illustrator and Photoshop, some basic notions of both programs, and the desire to create a fashion project with its own identity.
Reviews
A course by Tomás Salazar
Tomás Salazar is the creative director and founder of CANVAS, a graphic design studio focused on branding, visual identity, and communication for fashion and beauty brands.
Among their most relevant project, they created brands for Tanya Moss, Alejandra de Coss, Archivo de Moda Mexicana, and Carolina Alatorre, among others. He currently gives workshops and talks on the importance of building a solid brand that connects with its users and remains relevant.
Content
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U1
Introduction
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Presentation
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Influences
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What will we Do in This Course?
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U2
Basic principles
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Importance of graphic design in fashion
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Differences between brand, branding and identity
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Differences between nominal and symbolic identifiers
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Key guidelines when building a logo
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U3
Conceptualization
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Brief and project context
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Global concept
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Mood board and graphic path definition
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U4
Logo development
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Typography and Selection Guide
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Digital sketch and exploration of proposals
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Structure, composition and logo versions
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Child components and elements
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U5
Presentation of logo and identity
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Deliverables: Purchase card and label
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Deliverables: Layout for networks and lookbook
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Brand components and guidelines
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FP
Final project
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Branding and Visual Identity for Fashion Brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
maecarpiom
PlusBuenísimo. Es un curso que me sirvió como herramienta a la hora lanzar de forma clara y correcta mi marca de moda. Me sirvió muchísimo el lenguaje y la facilidad para explicar del tutor
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liidi_dantas
O curso é excelente! Mesmo com poucas horas, é completo e cobre todos os aspectos essenciais. Ótima opção para quem busca qualidade e eficiência em um curto período de tempo.
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jeremias.trabajo18
Un excelente curso, me sirvió para sentar las bases y empezar mi marca desde cero.
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cindyruizdiaz
Un curso bastante corto para un tema tan amplio y complejo, se logra tener una idea general de como trabajar marca en un proyecto, gracias por compartir.
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gabeh22
Muy bueno, tanto para quienes tienen nociones básicas y buscan profundizar en marcas de moda como para quienes no tienen ningún concepto básico.
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