Dynamic Design: Introduction to Flexible Visual Identities
A course by Martin Lorenz , Graphic Designer
Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems
Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems
In this online course, Martin Lorenz teaches you how to design flexible systems for visual identities step by step. For more than 20 years, the graphic designer, communicologist, and cofounder of TwoPoints.Net has been developing visual languages that always respond to new requirements, contexts, and content. Through his work he has carved out a new design paradigm known as "flexible visual systems."
With Martin's help, learn how to devise visual identities adapted to all kinds of formats. Discover the theoretical foundations of this creative process and develop a design manual to present your project.
What will you learn in this online course?
11 lessons & 17 downloads
- 90% positive reviews (78)
- 1,922 students
- 11 lessons (1h 4m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German · Spanish · English · Portuguese · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a flexible system for the visual identity of a company, an organization, an event, or a product of your choice.
Projects by course students
Who is this online course for?
Anyone who wants to explore how to design a modern visual identity.
Requirements and materials
Basic knowledge of Illustrator and Photoshop would be useful.
For your final project, you need to have access to both programs.
Reviews
A course by Martin Lorenz
Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.
He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.
Content
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U1
Introduction
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About Me
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Inspirations
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U2
Development of Visual Identities
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Paradigm Shift in Design
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Changing Working Methods
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Briefing
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U3
Design
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Visual Parameters
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Research
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Visual System
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U4
Postprocessing
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What Is a Design Manual?
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Mockups and Presentations
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This Course Was Just the Beginning
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FP
Final project
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Dynamic Design: Introduction to Flexible Visual Identities
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
lillesnufs
PlusThis course has been something I've been looking for for a long time since graduating from graphic design school 8 years ago. While I've been working mostly in-house and focused on a single brand, I think this will be helpful to create more dynamic designs. My only complaint with this (and other domestika courses in general) is that I wish it was longer and even more in-depth!
info
PlusSehr spannend & absolute Empfehlung.
DANKE & freu mich schon auf den ersten Pattern-Font
TypoGraphicDesign.de | Manuel Viergutz
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moracapaola
Interesting for a start. It gives you a basic understanding of flexible visual identities.
gorsa.katarina
Good for beginners, basic and general. Overall, very easy to follow.
mara_aa_
This course breaks down the elements that lend flexibility to a visual identity, as well as important tidbits to take note of when starting a new project, a structure for unearthing project insights and coming up with new, authentic ideas. It was very informative.