Digital Marketing 101 for Entrepreneurs and Freelancers
A course by Gabriel Perelman , Growth Marketing and Performance Specialist
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
Having a predefined digital presence is essential to reach your business goals. Economist, journalist, and digital marketing expert Gabriel Perelman, who's collaborated with Google, EnviaFlores, and Síclo, teaches you all the steps to follow to boost your brand with digital marketing.
In this course, learn how to define your perfect marketing strategy step by step. Establish your objectives and identify your audience in order to choose the best marketing channels to grow your business.
What will you learn in this online course?
12 lessons & 15 downloads
- 98% positive reviews (708)
- 59,178 students
- 12 lessons (2h 7m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a marketing action plan taking into account your audience and the available channels, as well as the implementation of certain activities and basic analyses of the metrics.
Projects by course students
Who is this online course for?
Anyone wanting to learn digital marketing, especially freelance professionals looking to improve their marketing strategy.
Requirements and materials
No previous knowledge is necessary for this course. For materials, all you need is a computer or laptop with internet access.
Reviews
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman is a Growth Marketing and Performance expert with a distinguished track record in the world of digital marketing. He studied Economics and Journalism, disciplines that provided him with essential analytical and communication skills for...
Content
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U1
Introduction
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Presentation
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Influences
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U2
How to create a strategy
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Introduction to digital marketing
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Define your target
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Define the objectives
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The conversion funnel
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U3
What to transmit and how to do it?
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Knowledge phase and its channels 1
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Knowledge phase and its channels 2
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Phase of interest and its channels
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Loyalty phase and its channels
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U4
Measurement, strategy and tactics to achieve your goals
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Metrics to measure success
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Basic plan of action
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FP
Final project
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Digital Marketing 101 for Entrepreneurs and Freelancers
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
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When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
muy interesate, de facil entendimiento
Es el tercer curso de domestika que hago y lejos ha sido el mejor para una persona que no posee conocimientos básicos en marketing. Gabriel es muy claro y conciso con la información. Lo recomiendo 100%. Antes de elegir este curso, me di el tiempo de leer los comentarios que habían dejado otros usuarios y todos decían lo mismo. Es muy claro enseña muy bien y es cierto. Lo recomiendo. No suelo dejar comentarios en nada, pero este vale la pena, para que otros lo elijan.
EL MEJOR CURSO, ME HA DADO RESULTADO
⭐⭐⭐⭐⭐ ¡Excelente! Justo lo que necesitaba. Este curso es fantástico. Gabriel explica conceptos complejos de una manera super clara y fácil de entender, perfecto para alguien que está empezando desde cero. Lo recomiendo 100% para emprendedores y freelancers que quieren dar sus primeros pasos en el marketing digital sin sentirse abrumados.
Excelente!