Product Packaging Design for Beginners
A course by After , Graphic Designer
Learn to make a packaging proposal by understanding the needs of a brand, the environment, materials, and formats
Want to design high-value product packaging for brands? Get started in the world of packaging alongside Alfonso Fernández, branding and advertising veteran with 25 years of experience. Founder of studio After, his client list includes brands such as Inca Kola, Maria Almenara, and América Televisión.
In this course, Alfonso teaches you how to develop a packaging proposal from concept to final design. Do some preliminary research to understand your client and the market, discover the different paths you can take to reach a concept, and see how to transform your ideas into graphic content for a presentation you can use to sell your proposal.
What will you learn in this online course?
14 lessons & 12 downloads
- 98% positive reviews (83)
- 2,838 students
- 14 lessons (1h 50m)
- 12 downloads
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a packaging proposal for a real client of your choice.
Projects by course students
Who is this online course for?
Anybody who believes in the power of packaging as a tool to add value and convey a brand's identity as well as anyone interested in design and packaging who wants to learn more about them.
Requirements and materials
Basic notions of Adobe Illustrator and Photoshop are needed for this course. For materials, you need a pencil, a notebook to capture your creative ideas, a computer, and a cell phone where you can compile images to help you make decisions.
Reviews
After
A course by After
Alfonso Fernández is the founding partner of After Brand Consultants, a Peruvian branding and graphic design studio devoted to helping brands achieve their full potential. Alfonso is an advertising and branding veteran with 25 years of experience.
At After, he has worked with brands like Inca Kola, Maria Almenara, and América Televisión. The studio has also won two Dieline Awards for their projects with Andea and adidas.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The investigation
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Brief history of packaging
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Audit
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Radiography 1
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Radiography 2
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Territory
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U3
The execution
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Materials and types of printing
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Concept
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Proposals
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Packaging design
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U4
Be sellers
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Mock-ups
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Client presentation
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How to document your project
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FP
Final project
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Product packaging design from scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
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What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Es uno de los mejores cursos que he llevado, tiene mucha claridad y capacidad de analisis de cada elemento grafico utilizado en el empaque, me gustó mucho!
Excelente curso
Me encantó el curso, me ayudo mucho a constatar que voy por buen camino, poder implementar nuevas herramientas que refuercen mis proyectos y reforzar la comunicación para vender bien las propuestas.
Excelente y didactico para empezar, te enseña que estrategias seguir para realizar un buen packaging.
Excelente curso. Realmente me ayudó bastante para mi trabajo de Packaging y Pre-Prensa en la Universidad. Aprovechó al máximo en explicar cada punto, e inclusive para personas que tienen poco conocimiento pueden llegar a entender. Agradezco bastante por ello y valió la pena comprar este curso. Saludos.