Digital Branding: Develop Your Online Visual Identity
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Build an exemplary brand in the digital ecosystem and grow your business
Build an exemplary brand in the digital ecosystem and grow your business
Joined July 2020
The online world is an ever-changing environment where consumer habits fluctuate and businesses need to adapt to this shifting landscape to keep growing. To help you stay ahead of the curve, graphic designer and digital strategist Óscar Bejarano teaches you how to build a brand and successfully position it in the digital ecosystem.
Over the course of your digital branding journey, develop a project you want to launch from the mission statement to the consumer journey design. Learn how to design an online space that gives your users a unique buying experience and build a coherent project that's both inspiring and successful by leveraging a variety of digital tools.
What will you learn in this online course?
11 lessons & 17 downloads
- 97% positive reviews (32)
- 634 students
- 11 lessons (1h 43m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a digital strategy for your brand from the mission statement to the consumer journey design.
Who is this online course for?
Anyone interested in creating meaningful, relevant, and coherent brands.
Requirements and materials
Basic knowledge of digital marketing is recommended for this course.
You will also need a computer and a product or service idea that provides the solution to a problem.
Reviews
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Welcome to Digital Branding
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What Is Digital Marketing 1
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What Is Digital Marketing 2
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Ideas That Solve People's Problems
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Branding Principles
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U3
Brand Experiences? What How When...?
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Digital Context
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Now Let's Get to the Emotional
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Let's Go Out to Sell
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U4
Funnel ... Which Funnel?
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Purchasing Process
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Valuable, Relevant and Consistent
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FP
Final project
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Digital Branding: Develop Your Online Visual Identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
mjo_robles
De los peores cursos que hice en Domestika. Nivel iniciación es decir mucho de este curso, no te enseña el proceso del branding digital, habla del tema muy por encima. Todo el tiempo se centra en la fundación de su mujer con las cunas benéficas, es un curso para promocionar la Fundación Fruto Bendito de su esposa.
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afterfilm23
PlusBuen curso! En mi opinión algo escueto, pero aún así me ha servido un montón. Los conceptos están muy bien definidos y ejemplificados, se entiende todo a la perfección.
Genial para adentrarse en el mundo del Branding!
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lauren.solanom
Es un curso básico pero muy bueno, si estás empezando en el mundo digital es una muy buena guía, si eres más avanzado el curso está bien para refrescar conocimiento. El Profesor es muy carismático y agradable. La parte que más me gustó fueron los ejemplos de los buyer persona. El curso aporta recursos adicionales son valiosos.
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ismaelmed1987
Estoy empezando mi negocio digital y este curdo me ha ayudado mucho! Gracias
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paolapadilla2611
PlusExcelente curso, bastante explicito, completo y motivador.
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