Branding in Three Phases: Brief, Concept, and Visual Creation
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Learn to mix the ingredients together to create delicious branding
Learn to mix the ingredients together to create delicious branding
Joined July 2017
In this online course, Orlando Portillo–creative director and founder of Estudio Yeyé–guides you through the universe of branding, exploring different dimensions to shape a brand, paying attention not only to the visual aspect, but also to its meaning.
Develop a branding project for a restaurant, learning to work with all the ingredients that make up the identity of a brand by following the methodology and creative process of Estudio Yeyé. Get amazing results inside and outside the kitchen!
What will you learn in this online course?
15 lessons & 9 downloads
- 97% positive reviews (518)
- 8,823 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Apply the concepts and techniques learned in this course by creating a branding project for a restaurant or any other project you want.
Projects by course students
Who is this online course for?
Illustrators, designers, art directors of any level, and anyone with a good appetite for branding.
Requirements and materials
You need to have basic knowledge of Photoshop, as well as the desire to experiment and break the rules of design.
As for materials, you only need pencil and paper to sketch, and a computer with Photoshop.
Reviews
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
Content
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U1
Introduction
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Presentation
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Brain: Design and Visual Culture
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U2
The anti-scientific method (The how of what)
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Project Brief
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Fun / dation (Our work code)
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Cult of Culture - Part I
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Cult of Culture - Part II
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The Frankenstein: how to humanize our proposal
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U3
Caught red handed! (The proposals)
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The Pitch
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Selection and second round - Part I
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Selection and second round - Part II
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Creating the brand guidelines (Our Brandbook)
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U4
Brand Applications, Art Direction and Activation
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Which applications are the right ones for this project?
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Present the new brand (production)
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Present the new brand (post-production)
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The table is served (The dessert)
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FP
Final project
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Illustrating the branding
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
rt4vwmdr9v
Plus非常棒的课程！虽然西班牙语对我来说有点困难，但我还是艰难地看完了课程，我认为这个课程对我启发很大！以及我其实真的很喜欢Beyond the pizza 那个概念！非常帅气的设计！谢谢yeye老师让我感受到了设计的启发性和新的魅力！感激！
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sofia0303
Este curso me está sirviendo mucho, sabe desarrollar y expresarnos las ideas para que nosotros podamos diseñar bien nuestros proyectos
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cpryano
Excelente curso y referencias.
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erikatar
Gran explicación sobre el desarrollo de la idea.
Me sirvió de mucho.
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gastonmz4
Me encanto el curso. El profesor desarrolla la creación de un identidad de forma muy dinámica y con buenos ejemplos.
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