Art Direction for the Fashion Industry
A course by Manuel Ridocci , Art Director
Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot
Discover the creative process of art direction by creating a proposal for a fashion campaign or editorial and planning a photoshoot
Being able to tell a story through images is at the heart of any successful fashion campaign or editorial. This is carried out by an art director whose job is to maintain the storytelling element in every step of the process. Art director Manuel Ridocci is here to teach you how to effectively plan a photo shoot and design your project’s proposal presentation.
Explore the world of art direction and discover the creative process behind iconic fashion campaigns and editorials. Learn how to unravel your ideas and implement them into your briefs for potential clients.
What will you learn in this online course?
11 lessons & 14 downloads
- 97% positive reviews (156)
- 6,129 students
- 11 lessons (1h 0m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
KeynoteWhat is this course's project?
Create a proposal for a campaign or editorial that visually communicates your ideas.
Projects by course students
Who is this online course for?
Anyone interested in learning about art direction or how to effectively plan a photo shoot.
Requirements and materials
To take this course, you will need a computer and a presentation software such as PowerPoint or Keynote.
Reviews
A course by Manuel Ridocci
Manuel Ridocci is a Madrid-based art director and founder of Studio Ridocci. He studied Graphic Design in Escuela Superior de Diseño in Madrid and has a master’s in Advertising and Fashion Photography from EFTI. He also studied Art Direction at Central Saint Martins in London.
He has worked with clients such as Nike, Adidas, Stella McCartney, Matadero Madrid, Burberry, Converse, Uniqlo, Nestlé, El Corte Inglés, Mango, Marion May Lingerie, Vice, Rolls-Royce, Amnesty International, and Sony, among others. When he’s not directing, he teaches Contemporary Typography, Art Direction and Design and Art Direction for Fashion at IED (Istituto Europeo di Design) and Miami Ad School in Madrid.
Content
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U1
Introduction
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About Me
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Influences
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U2
Basics of Art Direction for Fashion
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The Role of the Art Director
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Fashion Trends Analysis
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U3
Ideation
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Target, Context and Storytelling
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Mood Board Creation
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U4
How to Create Your Presentation
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Planning Your Shots 1
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Planning Your Shots 2
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Your Dream Team
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U5
Post-Production
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Final Document Overview
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Tips and Tricks for a Successful Campaign
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FP
Final project
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Art Direction for the Fashion Industry
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Keynote
madameflorez
PlusMe encanta lo que he visto del curso.
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wcastiblancon
Excelente curso, era lo que estaba buscando después de haber probado varios cursos!
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sonialuxfotos
PlusGENIAL ME HA ENCANTADO
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suheylen_
Me ha resultado muy interesante. Además he aprendido mucho.
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bichngoc2804
handsome teacher and the way to teach easy to underdtand