Consumer Goods Packaging Design
A course by Diego GiacconeDesigner
A course by Diego Giaccone, Designer
Discover the creative process behind a packaging design from the brief to the final art
Diego Giaccone, graphic designer and founder of the Sure branding agency, has helped brands such as Coca-Cola, Chandon, Bimbo, Arcor, and Havanna, among many others, to better communicate with their consumers through the language of packaging.
In this course, Giaccone explains the theoretical basis of packaging design and shows you how to work for retail brands, starting from a real brief, and building an identity that makes them stand out on the shelves in front of their competitors.
What will you learn in this online course?
11 lessons & 12 downloads
Sure method
4 minutes, 52 seconds
Brief and innovation meetings
8 minutes, 46 seconds
Know the premises
15 minutes, 54 seconds
Brand safari I
8 minutes, 27 seconds
Brand safari II
6 minutes, 45 seconds
Designs vs. zero redesigns
11 minutes, 57 seconds
What's included in this course?
Begin by getting to know more about Diego Giaccone's work and the projects he has carried out throughout his career at Sure.
Afterwards, he guides you through a "brand safari", helping you discover and define the existing trends in the market. This starting point is essential to build a branding strategy and lay the conceptual foundations of your design.
Analyze the needs of the client, based on the point of sale of their products, clearly differentiating between packaging intended for sale in their own premises and that designed to stand out on the shelves along with others within the same category.
It's time to create your own design! For this it is important to understand the brief and find creative solutions to the client's problem. Giaccone talks about the concept of "return to essence", an often-used premise at Sure that seeks to rescue the essence of design using lettering, illustration, and typography.
Finally, Diego explains how he prepares his designs to be sent to the press so that they are applied correctly in the packaging of the product he has designed.
What is this course's project?
Following a real briefing, design the packaging of an innovative product sold by a traditional brand, making the design and preparing the digital files for production.
Projects by course students
Who is this online course for?
Graphic designers, illustrators, marketing professionals, and anyone who wants to immerse themselves in the incredible world of packaging design for consumer goods.
Requirements and materials
You'll only need basic design knowledge and a computer with Adobe Illustrator installed.
Reviews
- 4 months ago
very helpful and beginner friendly
- 8 months ago
buen curs0
- 1 year ago
It's probably a good course in the original language but the English translation was bad, so I had a really hard time understanding it.
- 1 year ago
nao gostei do curso posso trocar por outro
- 1 year ago
Tremendo!
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
Content
- U1
Presentation
- Presentation
- Inspiration and freshness
- Sure method
- U2
Understand the client
- Brief and innovation meetings
- Know the premises
- U3
Observe
- Brand safari I
- Brand safari II
- Designs vs. zero redesigns
- U4
Design
- Conceptual axes
- Design rework and final road selection
- Implementation and production
- FP
Final project
- Packaging for consumer products
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
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FAQs
You’ll learn how to develop branding strategies, analyze trends, create digital artwork, and design innovative packaging for mass-market products—including wine labels, candy, and food items—from concept through final production.
This is an intermediate-level course, perfect for those with basic graphic design skills who want to specialize in packaging and branding for mass-market products.
You’ll need basic graphic design knowledge, familiarity with digital tools like Illustrator and Photoshop, and a strong eagerness to experiment with creative branding and packaging concepts.
You’ll need a computer with design software (Illustrator, Photoshop), internet access, a sketchbook, and basic drawing supplies for manual exercises.
The course covers branding strategy, trend analysis, naming, brand architecture, typography for packaging, digital artwork development, print control, brand experience, and professional project presentation.
A Brand Safari is a method for researching market trends and evaluating brands and products to inspire innovative, standout solutions in packaging and branding projects.
Yes, you’ll learn how to create professional digital artwork and manage the printing process to ensure quality and consistency in the final packaging.