Consumer Goods Packaging Design
A course by Diego Giaccone , Designer
Discover the creative process behind a packaging design from the brief to the final art
Diego Giaccone, graphic designer and founder of the Sure branding agency, has helped brands such as Coca-Cola, Chandon, Bimbo, Arcor, and Havanna, among many others, to better communicate with their consumers through the language of packaging.
In this course, Giaccone explains the theoretical basis of packaging design and shows you how to work for retail brands, starting from a real brief, and building an identity that makes them stand out on the shelves in front of their competitors.
What will you learn in this online course?
11 lessons & 12 downloads
- 92% positive reviews (214)
- 4,494 students
- 11 lessons (1h 40m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Following a real briefing, design the packaging of an innovative product sold by a traditional brand, making the design and preparing the digital files for production.
Projects by course students
Who is this online course for?
Graphic designers, illustrators, marketing professionals, and anyone who wants to immerse themselves in the incredible world of packaging design for consumer goods.
Requirements and materials
You'll only need basic design knowledge and a computer with Adobe Illustrator installed.
Reviews
Diego Giaccone
A course by Diego Giaccone
Diego Giaccone worked for more than 15 years at Interbrand and Futurebrand, two of the leading international branding consultants, as design director and director of consumer branding before founding his own agency in 2004: Sure Brandesign.
He combines his professional work with a more educational one that has led him to give conferences and creative workshops in Ecuador, Mexico, Chile, Bolivia, Paraguay, Colombia, and Argentina. In addition, he teaches a postgraduate degree at the University of Buenos Aires.
In 2002, he was recognized as one of the 5 outstanding designers of the decade. He was the jury president at FIAP and jury of the Wave Festival of Rio de Janeiro.
Content
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U1
Presentation
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Presentation
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Inspiration and freshness
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Sure method
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U2
Understand the client
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Brief and innovation meetings
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Know the premises
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U3
Observe
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Brand safari I
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Brand safari II
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Designs vs. zero redesigns
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U4
Design
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Conceptual axes
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Design rework and final road selection
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Implementation and production
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FP
Final project
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Packaging for consumer products
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to develop branding strategies, analyze trends, create digital artwork, and design innovative packaging for mass-market products—including wine labels, candy, and food items—from concept through final production.
This is an intermediate-level course, perfect for those with basic graphic design skills who want to specialize in packaging and branding for mass-market products.
You’ll need basic graphic design knowledge, familiarity with digital tools like Illustrator and Photoshop, and a strong eagerness to experiment with creative branding and packaging concepts.
You’ll need a computer with design software (Illustrator, Photoshop), internet access, a sketchbook, and basic drawing supplies for manual exercises.
The course covers branding strategy, trend analysis, naming, brand architecture, typography for packaging, digital artwork development, print control, brand experience, and professional project presentation.
A Brand Safari is a method for researching market trends and evaluating brands and products to inspire innovative, standout solutions in packaging and branding projects.
Yes, you’ll learn how to create professional digital artwork and manage the printing process to ensure quality and consistency in the final packaging.
very helpful and beginner friendly
buen curs0
It's probably a good course in the original language but the English translation was bad, so I had a really hard time understanding it.
nao gostei do curso posso trocar por outro
Tremendo!